Page 72

307) Marketing tactics refer to the A) long-term decisions made to implement the marketing program and the monitoring of those decisions. B) detailed day-to-day operational decisions essential to the overall success of marketing strategies. C) steps taken to develop an effective marketing plan. D) development of marketing strategies to achieve the organization's marketing objectives. E) refinement of the organization's mission based on the results obtained from a marketing audit. 308) The detailed day-to-day operational decisions essential to the overall success of marketing strategies are referred to as A) marketing plans. B) marketing programs. C) marketing tactics. D) marketing strategies. E) marketing procedures. 309) Compared to marketing strategies, marketing tactics generally involve actions that A) are detailed day-to-day operational decisions. B) are long-term rather than short-term. C) involve upper levels of management rather than front-line managers. D) are general rather than specific in nature. E) have been successfully implemented in the past. 310) Marketers at Volkswagen in Istanbul created a digital flip film out of some 200 photos to tout the prowess of their new truck, the Amarok, hoping it would be a clever way to get people to engage. This action is an example of Volkswagen's marketing A) tactics. B) missions. C) visions. D) strategies. E) customer values. 311) Eileen Fisher is a leader in sustainable fashion. For two weekends in the summer of 2016, shoppers could visit a pop-up shop in Brooklyn, NY to purchase upcycled fashion pieces created from damaged items donated to the company's Green Initiative. Use of a pop-up shop to sell these items is one of Eileen Fisher's A) missions. B) visions. C) strategies. D) tactics. E) customer value.

71 Copyright 2019 Š McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Profile for mansour.m83m

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...