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284) The ________ element of the marketing mix includes features and packaging. A) product B) price C) promotion D) place E) people 285) The ________ element of the marketing mix includes discounts and allowances. A) product B) price C) promotion D) place E) people 286) The ________ element of the marketing mix includes personal selling and advertising. A) product B) price C) promotion D) place E) people 287) The ________ element of the marketing mix includes outlets and transportation. A) product B) price C) promotion D) place E) people 288) Alcatel offers a simple cell phone with calling and an FM radio for use in most international markets. This an example of Alcatel's A) evaluation strategy. B) price strategy. C) place strategy. D) promotion strategy. E) product strategy. 289) Medtronic, a company that makes heart pacemakers, introduced a new product at medical conventions across Asia to demonstrate its many beneficial features. The convention presentations are an example of its A) market segmentation and targeting strategy. B) price strategy. C) place strategy. D) promotion strategy. E) product strategy.

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...