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233) The marketing strategy of developing new products and selling them in new markets is referred to as A) product penetration. B) product development. C) market development. D) market penetration. E) diversification. 234) Diversification refers to the marketing strategy of A) increasing sales of current products in current markets. B) selling current products to new markets. C) selling new products to new markets. D) selling new products to current markets. E) selling the same brands in both current and new markets. 235) Which of the marketing strategies for expanding sales revenue presents the most risk for an organization? A) Product development B) Product-market evolution C) Market development D) Market penetration E) Diversification 236) If Ben & Jerry's sold a line of new "Get the Dough Out of Politics" T-shirts targeted to college students in Latvia, it would be using a ________ strategy. A) product development B) market development C) market penetration D) diversification E) market saturation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...