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167) An organization's special capabilities, including skills, technology, and resources that distinguish it from other organizations and provide customer value, are referred to as A) points of differences. B) sustainable advantages. C) core values. D) points of similarity. E) competencies. 168) An organization's competencies include all of the following except which? A) Profit B) Customer service C) Technologies D) Resources E) Employee skills 169) Rhone-Poulenc is an international French company that produces and markets a variety of chemicals and pharmaceuticals. Due to the resources it makes available to its scientists and researchers, the company has a number of Nobel Prize winners working in its laboratories. This ability to employ some of the finest minds in the world is an example of a A) point of similarity. B) competency. C) sustainable advantage. D) product development strategy. E) human resource strategy. 170) Designing a car is expensive and time-consuming even with the use of computers because of the difficulty of getting all the varied departments to work together. Mercedes-Benz created a unique centralized web-based system that cuts the design and production process by at least two years, thus providing customer value. This is an example of A) a point of similarity. B) an innovation-oriented mission. C) an action program. D) an operational goal implementation. E) a competency. 171) Evergreen Air Center is the world's biggest parking lot for unwanted aircraft. Airlines pay a monthly fee from $750 to $5,000 to mothball their unneeded airplanes there. Its location is on 1,600 acres of Arizona desert near Tucson. The Southwest climate of dry, warm air serves as a cheap and effective airplane preservative against rust. Evergreen's location is A) a competency. B) a sustainable advantage. C) a competitive identity. D) a core benefit proposition. E) an innovative distinction.

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...