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Figure 2-3c 162) According to Figure 2-3c above, which of the following states has the highest number of monthly website visits? A) Illinois B) Texas C) California D) Florida E) Washington 163) The primary purpose of a marketing metric is to A) assign qualitative values to quantitative data. B) allow the sharing of information across product lines. C) measure the quantitative value of a marketing activity. D) forecast potential product/service opportunities over a period of five years. E) provide a numerically precise measurement of management judgment for an industry's growth. 164) Data visualization A) is the visual computer display of the essential information related to achieving a marketing objective. B) is a road map for the marketing activities of an organization for a specified future time period. C) is the process of continuously collecting information about customers' needs, sharing this information across departments, and using it to create marketing metrics. D) is a measure of the quantitative value or trend of a marketing activity or result. E) presents information about an organization's marketing metrics graphically so marketers can quickly spot deviations from plans and take corrective actions. 36 Copyright 2019 Š McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...