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300) Which of the following tasks shown in Figure 2-10 above must be done sequentially rather than concurrently? A) 1 and 2 B) 2 and 3 C) 3 and 4 D) 5 and 7 E) 6 and 7 Answer: A Explanation: Effective scheduling requires that sequential tasks be distinguished from concurrent tasks, the latter permitting tasks to "overlap" in the schedule. The key to all scheduling techniques is to distinguish tasks that must be done sequentially from those that can be done concurrently. Only tasks 1 and 2 can be done sequentially in the list of the tasks presented. See Figure 2-10. Difficulty: 2 Medium Topic: Marketing Metrics Learning Objective: 02-06 Describe the four components of the implementation phase of the strategic marketing process. Bloom's: Understand AACSB: Analytical Thinking 301) The key to all scheduling techniques is to A) avoid scheduling tasks that can be done concurrently. B) avoid tasks that must be done sequentially. C) make sure to allow a 20 percent delay factor to account for contingencies. D) assign responsibility for end results to the entire group rather than a single individual. E) distinguish tasks that must be done sequentially from those that can be done concurrently. Answer: E Explanation: The key to all scheduling techniques is to distinguish tasks that must be done sequentially from those that can be done concurrently. Difficulty: 2 Medium Topic: Elements of a Marketing Plan Learning Objective: 02-06 Describe the four components of the implementation phase of the strategic marketing process. Bloom's: Understand AACSB: Analytical Thinking Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...