Page 237

295) In a typical manufacturing firm, the structure of its marketing department is typically organized from top to bottom in which of these ways? A) CEO to CFO to product manager. B) CEO to CMO to product manager. C) Product manager to marketing research manager to sales manager to promotion manager. D) Industry manager to market manager to product manager. E) Product manager to CMO to sales manager. Answer: B Explanation: In a typical manufacturing firm, the structure of its marketing department is typically organized as follows: CEO to CMO to product manager. See Figure 2-9. Difficulty: 1 Easy Topic: Strategic Marketing Planning Learning Objective: 02-06 Describe the four components of the implementation phase of the strategic marketing process. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation 296) An aid to implementing a marketing plan that consists of four columns: (1) the task; (2) the person responsible for completing that task; (3) the date to finish the task; and (4) what is to be delivered is referred to as A) an output report. B) a Gantt chart. C) a market plan. D) an action item list. E) a marketing action memo. Answer: D Explanation: Text term definition—action item list. Difficulty: 2 Medium Topic: Elements of a Marketing Plan Learning Objective: 02-06 Describe the four components of the implementation phase of the strategic marketing process. Bloom's: Understand AACSB: Analytical Thinking Accessibility: Keyboard Navigation

159 Copyright 2019 Š McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Profile for mansour.m83m

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...