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293) All of the following are components of the implementation phase of the strategic marketing process except which? A) Defining precise tasks, responsibilities, and deadlines B) Executing the marketing program C) Designing the marketing organization D) Conducting R and D E) Obtaining resources Answer: D Explanation: The four components of the implementation phase include: (1) obtaining resources; (2) designing the marketing organization; (3) defining precise tasks, responsibilities, and deadlines; and (4) actually executing the marketing program designed in the planning phase. Difficulty: 2 Medium Topic: Elements of a Marketing Strategy Learning Objective: 02-06 Describe the four components of the implementation phase of the strategic marketing process. Bloom's: Understand AACSB: Analytical Thinking Accessibility: Keyboard Navigation 294) The actions taken during the implementation phase of the strategic marketing process include which of these? A) Obtain resources B) Select target markets C) Position the product D) Find points of difference E) Correct deviations from expected outcomes Answer: A Explanation: There are four components of the implementation phase: (1) obtaining resources; (2) designing the marketing organization; (3) defining precise tasks, responsibilities, and deadlines; and (4) actually executing the marketing program designed in the planning phase. Difficulty: 2 Medium Topic: Elements of a Marketing Strategy Learning Objective: 02-06 Describe the four components of the implementation phase of the strategic marketing process. Bloom's: Understand AACSB: Analytical Thinking Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...