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240) Taco Bell sells Doritos Locos Tacos in the U.S., with shells made out of Nacho Cheese Doritos. At introduction, the chain sold 100 million tacos in the first 10 weeks alone, its most popular product launch of all time. Considering Figure 2-5 above, this is an example of a ________ strategy that would be found in quadrant ________. A) market penetration; A B) product development; B C) Diversification; D D) market development; C E) product-market expansion; D Answer: B Explanation: Product development is a marketing strategy of selling new products to current markets (B), the situation here. See Figure 2-5. Difficulty: 3 Hard Topic: Developing a Competitive Strategy Learning Objective: 02-04 Discuss how an organization assesses where it is now and where it seeks to be. Bloom's: Apply AACSB: Knowledge Application 241) Quadrant C in Figure 2-5 above represents the marketing strategy of A) product development. B) market penetration. C) market development. D) product penetration. E) diversification. Answer: C Explanation: Market development is a marketing strategy to sell current products to new markets. See Figure 2-5. Difficulty: 2 Medium Topic: Developing a Competitive Strategy Learning Objective: 02-04 Discuss how an organization assesses where it is now and where it seeks to be. Bloom's: Understand AACSB: Analytical Thinking

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...