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216) A technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products is referred to as A) diversification analysis. B) business portfolio analysis. C) a market-product grid framework. D) synergy analysis. E) market segmentation. Answer: A Explanation: Key term definition—diversification analysis. See Figure 2-5. Difficulty: 1 Easy Topic: Developing a Competitive Strategy Learning Objective: 02-04 Discuss how an organization assesses where it is now and where it seeks to be. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation 217) Diversification analysis refers to A) a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies. B) a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization. C) a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products. D) a technique used to determine the appeal of each SBU or offering and then the amount of cash, if any, each should receive. E) a framework that identifies four "generic" strategies to achieve a competitive advantage. Answer: C Explanation: Key term definition—diversification analysis. Difficulty: 1 Easy Topic: Developing a Competitive Strategy Learning Objective: 02-04 Discuss how an organization assesses where it is now and where it seeks to be. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...