Page 190

208) In Figure 2-4 shown above, SBUs found in quadrant D would be called A) cash cows. B) stars. C) question marks. D) dogs. E) hedgehogs. Answer: A Explanation: SBUs with low growth rate and high relative market share are called cash cows. See Figure 2-4. Difficulty: 2 Medium Topic: BCG Matrix Learning Objective: 02-04 Discuss how an organization assesses where it is now and where it seeks to be. Bloom's: Understand AACSB: Analytical Thinking 209) To move an SBU from its current position on a BCG business portfolio analysis, a manager should concentrate mostly on A) influencing the relative market share. B) enhancing employee motivation to move a low-valued SBU to a higher one. C) adding a variety of new SBUs that will force out older ones. D) influencing the market growth rate. E) simplifying its offerings by removing features. Answer: A Explanation: Because an organization has limited influence on market growth rate, its main alternative is to try to change its relative market share. To accomplish this, management decides what role each SBU should have in the future and either injects or removes cash from it. Difficulty: 2 Medium Topic: Business Portfolio Analysis Learning Objective: 02-04 Discuss how an organization assesses where it is now and where it seeks to be. Bloom's: Understand AACSB: Analytical Thinking Accessibility: Keyboard Navigation

112 Copyright 2019 Š McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Profile for mansour.m83m

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...