Page 185

200) The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are SBUs that are classified as having A) high market growth rates and high relative market shares. B) low market growth rates but high relative market shares. C) low market growth rates and low relative market shares. D) high market growth rates but low relative market shares. E) medium market growth rates and medium relative market shares. Answer: D Explanation: Question marks are SBUs that are classified as having high market growth rates but low relative market shares. See Figure 2-4. Difficulty: 1 Easy Topic: BCG Matrix Learning Objective: 02-04 Discuss how an organization assesses where it is now and where it seeks to be. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation 201) Strategic business units (SBUs) with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as A) dogs. B) cash cows. C) stars. D) question marks. E) hedgehogs. Answer: A Explanation: Dogs are SBUs with low shares of slow-growth markets. See Figure 2-4. Difficulty: 1 Easy Topic: Business Portfolio Analysis Learning Objective: 02-04 Discuss how an organization assesses where it is now and where it seeks to be. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation

107 Copyright 2019 Š McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Profile for mansour.m83m

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...