Page 183

196) The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Stars are SBUs that are classified as having A) high market growth rates and high relative market shares. B) low market growth rates but high relative market shares. C) low market growth rates and low relative market shares. D) high market growth rates but low relative market shares. E) medium market growth rates and medium relative market shares. Answer: A Explanation: Stars are SBUs that are classified as having high market growth rates and high relative market shares. See Figure 2-4. Difficulty: 1 Easy Topic: Business Portfolio Analysis Learning Objective: 02-04 Discuss how an organization assesses where it is now and where it seeks to be. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation 197) Strategic business units (SBUs) with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as A) dogs. B) cash cows. C) question marks. D) stars. E) sprouts. Answer: D Explanation: Text term definition—stars. See Figure 2-4. Difficulty: 1 Easy Topic: BCG Matrix Learning Objective: 02-04 Discuss how an organization assesses where it is now and where it seeks to be. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation

105 Copyright 2019 Š McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Profile for mansour.m83m

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...