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192) All of the following are names the Boston Consulting Group (BCG) has given to describe the four quadrants in its growth-share matrix except which? A) Dogs B) Stars C) Slugs D) Cash cows E) Question marks Answer: C Explanation: The BCG has given names to describe the four quadrants in its growth-share matrix. They are cash cows, stars, question marks, and dogs. See Figure 2-4. Difficulty: 1 Easy Topic: BCG Matrix Learning Objective: 02-04 Discuss how an organization assesses where it is now and where it seeks to be. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation 193) The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are SBUs that are classified as having A) high market growth rates and high relative market shares. B) low market growth rates but high relative market shares. C) low market growth rates and low relative market shares. D) high market growth rates but low relative market shares. E) medium market growth rates and medium relative market shares. Answer: B Explanation: Cash cows are SBUs that are classified as having low market growth rates but high relative market shares. See Figure 2-4. Difficulty: 1 Easy Topic: BCG Matrix Learning Objective: 02-04 Discuss how an organization assesses where it is now and where it seeks to be. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation

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