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Ben & Jerry's Marketing Dashboard (Dollar Sales and Market Share) 165) Consider the Ben & Jerry's Dollar Sales and Market Share figure here. A marketing manager for Ben & Jerry's notices that dollar sales for 2015 were $240 million and in 2016 they were $250 million. What was the formula used to calculate the dollar sales for each of these two years? A) Dollar sales ($) = Average price × Quantity manufactured in each year. B) Dollar sales ($) = Average cost of goods sold − Fixed costs in each year. C) Dollar sales ($) = Average price − Shrinkage rate in each year. D) Dollar sales ($) = Average price × Quantity sold in each year. E) Dollar sales ($) = Average cost of goods sold − Variable costs in each year. Answer: D Explanation: Dollar sales ($) equals the average price multiplied by the quantity sold in each year. Refer to Applying Marketing Metrics: Ben & Jerry's Dollar Sales and Market Share in the text. Difficulty: 2 Medium Topic: Marketing Metrics Learning Objective: 02-03 Explain why managers use marketing dashboards and marketing metrics. Bloom's: Understand AACSB: Analytical Thinking

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