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160) According to Figure 2-3b above, which of the following SBUs is currently exceeding its YTD (Year to Date) revenue target? A) Peripherals B) Hardware C) Circuitry D) Software E) Grand Total Answer: A Explanation: According to Figure 2-3b, the Peripherals SBU is exceeding its YTD revenue target by 7% (revenue vs. target is 107%). See Figure 2-3 in the textbook. Electronics is also exceeding its YTD revenue target (102%) but is not shown as an alternative. Difficulty: 2 Medium Topic: Marketing Metrics Learning Objective: 02-03 Explain why managers use marketing dashboards and marketing metrics. Bloom's: Understand AACSB: Analytical Thinking 161) According to Figure 2-3b above, which of the following SBUs has the lowest YTD revenue compared to its target? A) Hardware B) Electronics C) Software D) Peripherals E) Grand Total Answer: C Explanation: According to Figure 2-3b, the Software SBU has the lowest YTD revenue compared to its target at 84%. The red "warning" circles on the marketing dashboard visually identifies a sales problem that needs corrective action. See Figure 2-3. Difficulty: 2 Medium Topic: Marketing Metrics Learning Objective: 02-03 Explain why managers use marketing dashboards and marketing metrics. Bloom's: Understand AACSB: Analytical Thinking

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

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Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...