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Figure 2-3b 159) According to Figure 2-3b above, which of the following SBUs 13-month sales trend has declined over the past few months? A) Grand Total B) Software C) Circuitry D) Electronics E) Hardware Answer: B Explanation: According to Figure 2-3b: the Software 13-month sales trend line is declining; the Electronics and Grand Total 13-month sales trend lines are rising; and the Hardware and Peripherals 13-month sales trend line are flat. Difficulty: 2 Medium Topic: Marketing Metrics Learning Objective: 02-03 Explain why managers use marketing dashboards and marketing metrics. Bloom's: Understand AACSB: Analytical Thinking

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

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Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...