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Figure 2-3a 157) The single measure that is shown in Figure 2-3a as part of a larger marketing dashboard is referred to as A) trend analysis. B) a marketing measurement. C) a marketing gauge. D) a marketing metric. E) value analysis. Answer: D Explanation: Each display in a marketing dashboard shows a marketing metric, which is a measure of the quantitative value or trend of a marketing action or result. Difficulty: 1 Easy Topic: Marketing Metrics Learning Objective: 02-03 Explain why managers use marketing dashboards and marketing metrics. Bloom's: Remember AACSB: Analytical Thinking

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...