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156) A marketing metric refers to A) a measure of the quantitative value or trend of a marketing activity or result. B) a form of linear trend analysis used to project future profits based on existing marketing plans. C) one of a series of mathematical formulas used to calculate potential profits based upon different scenarios of the forces in the marketing environment. D) information about an organization's core values and code of ethics so marketers can quickly spot deviations and take corrective actions. E) the value of a product in terms of its contribution to employee welfare. Answer: A Explanation: Key term definition—marketing metric. Difficulty: 1 Easy Topic: Marketing Metrics Learning Objective: 02-03 Explain why managers use marketing dashboards and marketing metrics. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...