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126) GM's original first-year ________ goal for the Volt was 10,000 units, although the product was well into its second year before reaching that level. A) profit B) market share C) sales D) customer satisfaction E) survival Answer: C Explanation: This is an example of a sales goal, which is sometimes in dollars or in units, as it is here. Difficulty: 3 Hard Topic: Marketing Metrics Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Apply AACSB: Knowledge Application Accessibility: Keyboard Navigation 127) Market share refers to A) the ratio of the profit of the firm to the total profits of all firms in the industry, excluding the firm itself. B) the ratio of the profit of the firm to the total profits of all firms in the industry, including the firm itself. C) the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, excluding the firm itself. D) the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself. E) the ratio of the profits of all firms in an industry to the profits of the firm. Answer: D Explanation: Key term definition—market share. Difficulty: 1 Easy Topic: Marketing Metrics Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...