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122) A new company projects that its sales will exceed its expenses within the first year of operation. This is an example of which type of goal? A) Dollar sales revenue B) Profit C) Market share D) Unit sales E) Quality Answer: B Explanation: Most firms seek to maximize long-run profits, achieving as high a financial return on investment (ROI) as possible. Profit is the money left after a business firm's total expenses are subtracted from its total revenues. Difficulty: 2 Medium Topic: Elements of a Marketing Strategy Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Understand AACSB: Analytical Thinking Accessibility: Keyboard Navigation 123) Seeking to obtain as high a financial return on their investments (ROI) as possible, firms will often set ________ goals. A) sales B) quality C) market share D) profit E) employee welfare Answer: D Explanation: Business firms pursue several different types of goals such as profit, sales, market share, quality, customer satisfaction, employee welfare, and social responsibility. Most seek to maximize profit to obtain as high a financial return on their investments (ROI) as possible. Difficulty: 2 Medium Topic: Elements of a Marketing Strategy Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Understand AACSB: Analytical Thinking Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...