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118) Objectives refer to A) the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program designed to reach it. B) criteria or standards used in evaluating proposed solutions to a marketing problem. C) statements of an accomplishment of a task to be achieved, often by a specific time. D) a road map for the marketing activities of an organization for a specified future time period, such as one year or five years. E) the detailed day-to-day operational decisions essential to the overall success of marketing strategies. Answer: C Explanation: Key term definition—goals or objectives. Difficulty: 1 Easy Topic: Elements of a Marketing Strategy Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation 119) ________ convert an organization's mission and business into long- and short-term performance targets. A) Plans B) Tactics C) Strategies D) Goals E) Visions Answer: D Explanation: Goals or objectives (terms used interchangeably in the text) are statements of an accomplishment of a task to be achieved, often by a specific time. Goals convert an organization's mission and business into long- and short-term performance targets. Difficulty: 2 Medium Topic: Elements of a Marketing Strategy Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Understand AACSB: Analytical Thinking Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...