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115) Many local and national chain bookstores, such as Borders and Bookstar, have closed over the past few years. This is due in part to competition from e-book readers such as Amazon's Kindle and Apple's iPad, which permit the online purchase and download of digital books. Moreover, subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news. These trends have caused the StarTribune newspaper to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online only weekly edition. These companies had to change their ________, an action triggered by the technological and social changes in their marketing environments. A) organizational cultures B) marketing tactics C) business models D) strategic marketing processes E) goals or objectives Answer: C Explanation: The StarTribune and Newsweek had to change their business models because of the technological and social changes that occurred in their marketing environments. Difficulty: 3 Hard Topic: The Mission Statement Model Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Apply AACSB: Knowledge Application Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...