Page 137

113) The strategies an organization develops to provide value to the customers it serves is called A) a mission statement. B) an objective goal. C) a vision statement. D) a business model. E) a protocol. Answer: D Explanation: Text term definition—business model. Difficulty: 1 Easy Topic: The Mission Statement Model Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation 114) A business model A) is a road map for the marketing activities of an organization for a specified future time period. B) consists of the strategies an organization develops to provide value to the customers it serves. C) is a measure of the quantitative value or trend of a marketing activity or result. D) consists of the detailed day-to-day operational decisions for an organization. E) is the means by which organizational goals are to be measured and documented. Answer: B Explanation: Text term definition—business model. Difficulty: 1 Easy Topic: The Mission Statement Model Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation

59 Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Profile for mansour.m83m

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...