Page 13

52) The strategic business unit level A) works most directly with the organization's target customers. B) directs the overall strategy for the organization. C) is most likely to change substantially over time. D) provides more end-user analysis in order to design more customer-directed products. E) defines a more specific strategic direction to exploit value-creating opportunities. 53) Which of the following statements regarding an organization's strategic business unit level is most accurate? A) The strategic business unit level is the level that works most directly with an organization's targeted customers. B) The overall strategy for the organization is directed at the strategic business unit level. C) In the most complex organizations, the corporate level and the strategic business unit level may merge. D) More end-user analysis is provided at the strategic business unit level than at the functional level. E) The strategic direction is more specific at the strategic business unit level than at the corporate level. 54) The specialists within an organization who actually create value are usually a member of the A) strategic business unit level. B) functional level. C) corporate level. D) board of directors. E) CMO. 55) The key role of marketing includes A) supporting the board of directors. B) operating at the corporate level. C) looking outward by listening to customers. D) managing executives. E) delivering strategic business decisions. 56) Each strategic business unit has marketing and other specialized activities (e.g., finance, manufacturing, or research and development) at the ________ level, where groups of specialists actually create value for the organization. A) strategic B) corporate C) functional D) business unit E) compartmental

12 Copyright 2019 Š McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Profile for mansour.m83m

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...