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85) Rooted in its history and its leadership by Mark Zuckerberg, the ________ at Facebook are: be bold, focus on impact, move fast, be open, and build social value. A) sustainability doctrines B) goals and objectives C) core values D) moral imperatives E) functional strategies Answer: C Explanation: An organization's core values are the fundamental, passionate, and enduring principles that guide its conduct over time. Difficulty: 2 Medium Topic: Developing a Competitive Strategy Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Understand AACSB: Knowledge Application Accessibility: Keyboard Navigation 86) Employees at fashion apparel company, the Sak Elliot Lucca work to embody its ________, which include trust (being honest and credible), action (making independent decisions), and ownership (treating the company as if one were a founder). A) sustainability doctrines B) goals and objectives C) core values D) moral imperatives E) functional strategies Answer: C Explanation: An organization's core values are the fundamental, passionate, and enduring principles that guide its conduct over time. Difficulty: 3 Hard Topic: Developing a Competitive Strategy Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Apply AACSB: Knowledge Application Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

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Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...