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79) An organization's foundation includes which of the following? A) Core values B) Business definition C) Goals D) Strategic levels E) Offerings Answer: A Explanation: An organization's foundation includes core values, mission (vision), and organizational culture. See Figure 2-2. Difficulty: 2 Medium Topic: Developing a Competitive Strategy Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Understand AACSB: Analytical Thinking Accessibility: Keyboard Navigation 80) An organization's ________ are the fundamental, passionate, and enduring principles that guide its conduct over time. A) goals B) cultures C) strategies D) core values E) mission statements Answer: D Explanation: Key term definition—core values. Difficulty: 1 Easy Topic: Developing a Competitive Strategy Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Remember AACSB: Analytical Thinking Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...