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Figure 2-2 72) In Figure 2-2, Box A represents the "why" element of visionary organization. This is referred to as the A) organizational foundation. B) organizational tactics. C) organizational mission. D) organizational direction. E) organizational strategies. Answer: A Explanation: Today's visionary organization uses three key elements to (1) specify its foundation (why does it exist?); (2) set a direction (what will it do?); and (3) formulate strategies (how will it do it?). See Figure 2-2. Difficulty: 2 Medium Topic: Developing a Competitive Strategy Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Understand AACSB: Analytical Thinking

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...