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71) Which of the following is one of the key elements of a visionary organization? A) Set financial goals B) Specify its foundation C) Establish detailed marketing tactics D) Assign job responsibilities E) Establish an organizational chart Answer: B Explanation: Today's visionary organization uses three key elements to (1) specify its foundation, (2) set a direction, and (3) formulate strategies. See Figure 2-2. Difficulty: 2 Medium Topic: Developing a Competitive Strategy Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Bloom's: Understand AACSB: Analytical Thinking Accessibility: Keyboard Navigation

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Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...

Test Bank for Marketing 14th Kerin  

Test Bank Marketing 14th Edition Kerin 2019 (Test Bank Download) (9781259924040) (1259924041). Instant access. All chapter are included. All...