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Chapter 02 - Developing Successful Organizational and Marketing Strategies

To conduct an internal analysis, ask students to identify some of their strengths and weaknesses are in terms of the courses taken and grades received, work experience, extra-curricular activities involvement, honors received, etc. To conduct an external analysis, ask students the following questions: – Which industries or types of jobs are growing or in demand that may be opportunities? – What advantages or “points of difference” do they have relative to other “competitors” (other students) seeking the same job opportunities?

4. Have each student specify elements of their marketing mix. a. What type of “product” do you have to offer? What skill sets do you possess? b. What sort of “pricing” is appropriate? What salary and benefits do you want? c. What “promotion” will be used? How will you inform prospective employers about yourself? d. What type of “place” or channel will be used? These include intermediaries such as on-campus career services, networking, employment agencies, and even the Internet, with firms such as Monster or Career Builder providing valuable services. 5. Call on several students and ask them to share portions of their personal marketing plan with the class. If students have few ideas about their marketing mix, ask about how information could be developed to help formulate an appropriate marketing mix. Marketing Lesson. The strategic marketing process can be applied to products, services, ideas, and even to marketing yourself!

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Solutions for Marketing 14th Kerin  

Solutions Marketing 14th Edition Kerin 2019 (Solutions Manual Download) (9781259924040) (1259924041). Instant access. All chapter are includ...

Solutions for Marketing 14th Kerin  

Solutions Marketing 14th Edition Kerin 2019 (Solutions Manual Download) (9781259924040) (1259924041). Instant access. All chapter are includ...