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Appendix 9 FIGURE 2-9 Organization of a typical manufacturing firm, showing a breakdown of the marketing department. From top to bottom: President/Chief Executive Officer; the Vice President Information Systems Department, Vice President Research and Development Department, Vice President Manufacturing Department, Vice President Marketing Department (called chief marketing officer/CMO in many organizations), Vice President Accounting and Finance Department, and the Vice President Human Resources Department Below the Vice President Marketing Department are product or brand manager, manager marketing research, manager sales, and manager advertising and promotion. Below the product or brand manager are the associate product managers and the marketing assistants. Below manager sales are the sales regions and representatives.

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Solutions for Marketing 14th Kerin  

Solutions Marketing 14th Edition Kerin 2019 (Solutions Manual Download) (9781259924040) (1259924041). Instant access. All chapter are includ...

Solutions for Marketing 14th Kerin  

Solutions Marketing 14th Edition Kerin 2019 (Solutions Manual Download) (9781259924040) (1259924041). Instant access. All chapter are includ...