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Appendix 8 FIGURE 2-8 The four Ps elements of the marketing mix must be blended to produce a cohesive marketing program. The marketing manager uses product, price, promotion, and place to create a cohesive marketing program. Product: features, brand name, packaging, service, warranty. Price: list price, discounts, allowances, credit terms, payment period. Promotion: advertising, personal selling, public relations, sales promotion, direct marketing. Place: outlets, channels, coverage, transportation, stock level.

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Solutions for Marketing 14th Kerin  

Solutions Marketing 14th Edition Kerin 2019 (Solutions Manual Download) (9781259924040) (1259924041). Instant access. All chapter are includ...

Solutions for Marketing 14th Kerin  

Solutions Marketing 14th Edition Kerin 2019 (Solutions Manual Download) (9781259924040) (1259924041). Instant access. All chapter are includ...