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Appendix 7 FIGURE 2-7 Ben & Jerry’s SWOT analysis that serves as the basis for management actions regarding growth Factors are charted based on whether they are favorable or unfavorable, and internal or external. Strengths (favorable/internal) are: Prestigious, well-known brand name among U.S. consumers. Complements Unilever’s other ice cream brands. Recognized for its social mission, values, and actions. Weaknesses (unfavorable/internal) are: B&J’s social responsibility actions could reduce focus. Experienced managers needed to help growth. Modest sales growth and profits in recent years. Opportunities (favorable/external) are: Growing demand for quality ice cream in overseas markets. Increasing U.S. demand for Greek-style yogurt. Many U.S. firms successfully use product and brand extensions. Threats (unfavorable/external) are: B&J customers read nutritional labels and are concerned with sugary and fatty desserts. Competes with General Mills and Nestlé brands. Increasing competition in international markets.

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Solutions for Marketing 14th Kerin  

Solutions Marketing 14th Edition Kerin 2019 (Solutions Manual Download) (9781259924040) (1259924041). Instant access. All chapter are includ...