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Appendix 5 FIGURE 2-5 Four market-product strategies: alternative ways to expand sales revenues for Ben & Jerry’s using diversification analysis. Market strategies are charted based on current and new markets and products. In the upper left is market penetration (current market/current product): selling more Ben & Jerry’s super-premium ice cream to Americans. In the upper right is product development (new product, current market): selling a new product such as children’s clothing under the Ben & Jerry’s brand to Americans. In the lower left is market development (current product/new market): selling Ben & Jerry’s super-premium ice cream to Brazilians for the first time. In the lower right is diversification (new product/new market): selling a new product such as children’s clothing under the Ben & Jerry’s brand to Brazilians for the first time. Return to slide ©McGraw-Hill Education.

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Solutions for Marketing 14th Kerin  

Solutions Marketing 14th Edition Kerin 2019 (Solutions Manual Download) (9781259924040) (1259924041). Instant access. All chapter are includ...

Solutions for Marketing 14th Kerin  

Solutions Marketing 14th Edition Kerin 2019 (Solutions Manual Download) (9781259924040) (1259924041). Instant access. All chapter are includ...