Page 132

Appendix 2 FIGURE 2-2 Organizational foundation plus organizational direction equals organizational strategies. Each part of the formula is broken down into more details. Organizational foundation (why) contains core values, mission (vision), and organizational culture. Organizational direction (what) contains business and both long- and short-term goals (objectives). Organizational strategies (how) are enacted by level (corporate, SBU, functional) or by product (good, service, idea). Return to slide ŠMcGraw-Hill Education.

Profile for mansour.m83m

Solutions for Marketing 14th Kerin  

Solutions Marketing 14th Edition Kerin 2019 (Solutions Manual Download) (9781259924040) (1259924041). Instant access. All chapter are includ...

Solutions for Marketing 14th Kerin  

Solutions Marketing 14th Edition Kerin 2019 (Solutions Manual Download) (9781259924040) (1259924041). Instant access. All chapter are includ...