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Appendix 1 FIGURE 2-1 From top to bottom, the three levels of strategy in organizations are: The board of directors, the corporate level, the strategic business unit level, and the functional level, which consists of information systems, finance, research and development, marketing, manufacturing operations, and human resources.

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Solutions for Marketing 14th Kerin  

Solutions Marketing 14th Edition Kerin 2019 (Solutions Manual Download) (9781259924040) (1259924041). Instant access. All chapter are includ...