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THE DO-IT-MYSELF MARKETING PLAN WORKSHEET (2) MARKETING PROGRAM

MY OWN MARKETING PLAN Formal Education/Courses:

P L A N N I N G P H A S E

I M P L E M E N T A T I O N

· Product Strategy (Actions to Improve My “Marketability”)

Extra-Curricular/Volunteer Activities:

Obstacles To Overcome:

· Price Strategy

Compensation Sought:

· Promotion Strategy

Résumé, Personal Interviews, and Letters/Telephone Calls:

· Place Strategy

Networking for Contacts and References:

· Budget/Schedule

Budget

Deadlines

· Marketing Actions (Courses to take, summer jobs to get, résumés to write, clothes to buy, travel arrangements to make, etc.)

1.

1.

2.

2.

3.

3.

4.

4.

5.

5.

P H A S E E V A L U A T I O N

Job Experiences/Projects Completed:

· Evaluation

What Did and Didn’t Work:

· Corrective Actions

How to Modify Strategy:

P H A S E

2 ©McGraw-Hill Education.

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