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Blooms: Create Difficulty: 3 Hard Learning Objective: 02-07 Describe how firms grow their business. Topic: Growth Strategies

134.

Southwest Airlines is known for being the low-cost provider in the U.S. airline industry. What type of macro strategy has Southwest pursued?

Operational excellence, because it focuses on efficiency in its supply chain.

AACSB: Analytical Thinking Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-01 Define a marketing strategy. Topic: Developing a Sustainable Competitive Advantage

135.

Every summer, university administrators attempt to estimate how many students will show up in the fall. When August arrives, they hire part-time instructors and reassign faculty to teach the courses students want. In the spring, administrators often go on a retreat to consider how to do things differently next year. What phase of the strategic planning process do they engage in during each of the three seasons (summer, fall, and spring)?

Summer—planning; fall—implementation; spring—control.

AACSB: Analytical Thinking Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-02 Describe the elements of a marketing plan. Topic: Elements of the Marketing Plan

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Test Bank for M Marketing 5th Grewal  

Test Bank M Marketing 5th Edition Grewal 2017 (Test Bank Download) (9781259446290) (1259446298). Instant access. All chapter are included. A...

Test Bank for M Marketing 5th Grewal  

Test Bank M Marketing 5th Edition Grewal 2017 (Test Bank Download) (9781259446290) (1259446298). Instant access. All chapter are included. A...