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55. A large computer manufacturer forbids its executives and managers from serving as directors or officers for Intel Corporation or any other corporation from which it might purchase component parts. The company is trying to prevent a. their employees from having other jobs. b. a conflict of interest. c. trade secrets from being revealed. d. losing its executives to other organizations. e. fairness and honesty. ANS: B PTS: 1 REF: p. 39 OBJ: LO: 2-2 TOP: Ethical Issues

DIF: Difficulty: Challenging NAT: BUSPROG: Ethics KEY: Bloom's: Analysis

56. For health-related companies such as Weight Watchers, one of the most frequent ethical issues related to communications that they face is a. deception. b. providing too much information. c. seeking FDA approval. d. experiments on animals. e. safe packaging. ANS: A PTS: 1 REF: p. 39 OBJ: LO: 2-2 TOP: Ethical Issues

DIF: Difficulty: Moderate NAT: BUSPROG: Ethics KEY: Bloom's: Analysis

57. What specific area of business communications presents ethical questions by sometimes containing false and misleading messages for adults and especially children? a. Press releases b. Newspaper articles c. Consumer Reports’ rankings d. Advertising e. Audited financial reports ANS: D PTS: 1 REF: p. 39 OBJ: LO: 2-2 TOP: Ethical Issues

DIF: Difficulty: Moderate NAT: BUSPROG: Ethics KEY: Bloom's: Analysis

58. The ____ factor affecting ethical behavior includes one’s moral values and central attitudes. a. individual b. social c. opportunity d. moral e. ethical ANS: A PTS: 1 DIF: Difficulty: Easy REF: p. 40 OBJ: LO: 2-3 NAT: BUSPROG: Ethics TOP: Factors Affecting Ethical Behavior KEY: Bloom's: Knowledge

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