31 ‘The Brand’ Marketing Summit
Join the AHA June 3-4 to learn how to tell the story of two powerful brands — the Hereford breed and your operation.
32 ‘The Brand’ Session Preview: The Power of Meat
Pack Your Bags for the Junior National Hereford Expo
Discover how Hereford beef takes center stage in the restaurant and retail scenes. — by Kendra Davis
Get your checklist ready for an epic “Herefords on the Hill.” — by Taylor Belle Matheny
Junior National Hereford Expo Schedule Plan to attend “Herefords on the Hill” in Denver July 6-13.
74 Focal and Functional
Based where “locally raised” is highly praised, Hereford breeders have locked in on niche markets. — by Diane Meyer
Faces of Leadership 2019 Conference Experience leadership like never before at the 2019 Faces of Leadership in Lincoln, Neb.
Bridging the Gap The NJHA is proud to debut the Bridging the Gap College and Career Fair at the 2019 JNHE. Maximize Your Sale Revenue Learn the secrets to success in the sale barn at the “The Brand” Marketing Summit.
36 | Hereford Women
How cattle serve as environmental stewards by “upcycling” to feed the world. — by Rebecca Bland
Get to know the 2019 JNHE judges.
30 | Communications Corner
66 Upping the Ante
2019 JNHE Judges Lineup
28 | Foundation’s Focus
All Hail the Queen The National Hereford Women’s queen program is a standout in the industry.
Cover photo: “Roasted to Perfection” courtesy of Certified Hereford Beef®.
DEPARTMENTS 5 Contacts 80 Hereford Mom Diaries 82 From the Field 96 Sales Digest 104 Calendar of Events 106 Advertisers’ Index
Hereford World (ISSN 1085-9896), Vol. 110, No. 1, published monthly (except June) by Hereford Publications Inc., 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Periodical postage paid at Kansas City, Mo., and additional entries. Subscription rates, $35 a year. Postmaster: Send address changes to Hereford World, 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Hereford World agreement #1803689 May/June 2019 |
Featuring: Certified Hereford Beef along with a preview of upcoming summer youth activities.