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Other Features

31 ‘The Brand’ Marketing Summit

Join the AHA June 3-4 to learn how to tell the story of two powerful brands — the Hereford breed and your operation.

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32 ‘The Brand’ Session Preview: The Power of Meat

Pack Your Bags for the Junior National Hereford Expo

Discover how Hereford beef takes center stage in the restaurant and retail scenes. — by Kendra Davis

Get your checklist ready for an epic “Herefords on the Hill.” — by Taylor Belle Matheny

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Junior National Hereford Expo Schedule Plan to attend “Herefords on the Hill” in Denver July 6-13.

74 Focal and Functional

Based where “locally raised” is highly praised, Hereford breeders have locked in on niche markets. — by Diane Meyer

Faces of Leadership 2019 Conference Experience leadership like never before at the 2019 Faces of Leadership in Lincoln, Neb.

Bridging the Gap The NJHA is proud to debut the Bridging the Gap College and Career Fair at the 2019 JNHE. Maximize Your Sale Revenue Learn the secrets to success in the sale barn at the “The Brand” Marketing Summit.

36 | Hereford Women

How cattle serve as environmental stewards by “upcycling” to feed the world. — by Rebecca Bland

Get to know the 2019 JNHE judges.

30 | Communications Corner

66 Upping the Ante

2019 JNHE Judges Lineup

28 | Foundation’s Focus

All Hail the Queen The National Hereford Women’s queen program is a standout in the industry.

Hereford.org

Cover photo: “Roasted to Perfection” courtesy of Certified Hereford Beef®.

DEPARTMENTS 5 Contacts 80 Hereford Mom Diaries 82 From the Field 96 Sales Digest 104 Calendar of Events 106 Advertisers’ Index

Hereford World (ISSN 1085-9896), Vol. 110, No. 1, published monthly (except June) by Hereford Publications Inc., 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Periodical postage paid at Kansas City, Mo., and additional entries. Subscription rates, $35 a year. Postmaster: Send address changes to Hereford World, 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Hereford World agreement #1803689 May/June 2019 |

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Profile for American Hereford Association and Hereford World

May/June 2019 Hereford World  

Featuring: Certified Hereford Beef along with a preview of upcoming summer youth activities.

May/June 2019 Hereford World  

Featuring: Certified Hereford Beef along with a preview of upcoming summer youth activities.