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BRANDBOOK


BUTRICH

Jessica Butrich (1985) was born and raised in the city of Lima, Peru. For 15 years, she has reinvented the aesthetics of the past with a unique style, exploring the use of graphic and feminine elements that characterize her today. Shortly after graduating, she was already producing shoes and being invited to the most important fashion events in the city. Furthermore, she participated at international events such as Mercedes Benz Fashion Week in Madrid and was the international guest at the IFLS in Bogota. Her constant curiosity and addiction to vintage things have led her to take millinery courses in New York. Nowadays, she continues to design with the same freehand technique she used when she was a child. It was in 2013 when she consolidated Butrich, known in the local scene as the brand of hearts, proving herself as a designer and being applauded for creating a Latin universe with retro airs. The brand evokes an exuberant, timeless and confident woman who knows how to have fun when dressing. Jessica develops at least 8 collections per year, all of them handmade in Peru with the best materials. She lives in a constant search for new forms, elements and finishes that allow her to refresh herself collection after collection. Her obsession with details makes each shoe a story and an object of sophisticated irreverence.


PROFILE Butrich is recognized in the Latin American design scenario as a fun, elegant and handmade footwear brand that reflects a strong retro vibe. Her timeless statement shoes come in limited editions with the finest quality materials, carved wood heels and colorful designs. One of the brand’s signature elements is its flagship store located in Lima, Peru, where the tropical art deco architecture transports its customers to the Butrich universe. The store is a large pink corner with retro-styled, exotic peruvian animal sculptures and plenty of latin flavor. Nowadays, the brand can be found in countries such as USA, Panama and Dominican Republic. Alongside, it counts with website customers from more than 20 countries, being the most important ones USA, Mexico, Chile, Colombia, Spain and UK. Its versatility has been proved in several collaborations with licenses, such as My Little Pony; designers, like Child of the Universe; and global influencers, such as Cinnamon Style.


BRAND

DNA

tropical

vintage

latin

style

universe

with

cheerful

retro

and

vibes

colorful


PROCESS

2.THE

EXPERIENCE D ARTISANS

HIGH QUALITY MATERIALS

HANDMADE IN PERU


2004 - Jessica releases her first clothing & footwear collection “Siete Vidas Contigo” and presents it at Lima Fashion Week. - Butrich opens her first Showroom in San Isidro, Lima. - Jessica releases and presents “Amor Imposible” at Lima Fashion Week and at Mercedes Benz Fashion Week in Madrid.

-Jessica releases and presents “Flower Punch” at Lima Fashion Week.

Jessica starts selling dresses and shoes in different multi-brand stores around Lima.

2014

TIMELINE

Jessica dives into the footwear industry by designing her first shoe and creates her brand, Butrich. By this time, shoe production was subcontracted to a third party. Besides footwear, she designed tailor-made clothing, accessories and bridal dresses which she sold locally.


- The brand takes a further step and opens its first flagship store in Lima, combining the finest art-deco architecture with tropical and latin-flavored design. - Jessica releases “Disco” at Lima Fashion Week; collection where her most iconic shoe, “Sunshine Platform”, is presented. - The brand establishes its own factory and starts controlling the full production of its designs with the highest quality standards. - Jessica releases and presents “My Little Pony”, a collection in collaboration with the global license of My Little Pony.

Jessica releases and presents “Mambo” and “Alter Ego” at Lima Fashion Week.

2015 - The brand releases and presents “Jardín Prohibido”, a collection in collaboration with the global influencer Cinnamon Style. - Butrich starts to sell internationally for the first time through retailers. - Butrich launches its website for local and international customers.

2016 - The brand goes through a breaking point in its history and launches its first footwear-only collection. Since this step until now on, Jessica no longer sells clothing as part of her label. - Jessica releases and presents “Butrichmanía” at the International Footwear and Leather Show (IFLS) in Bogotá.

2018

- Jessica releases and presents “Theory of Color”, a collection in collaboration with the fashion brand “Child of the Universe”. - The brand celebrates its 15th anniversary by launching a limited-edition collection and honoring its craftsmanship to the world. - Butrich sells strongly through its website to more than 20 countries all over the world. - Butrich will strength its international positioning by looking for new international markets and relaunching its online store.


PR ESENCE

STOCKISTS

PANAMA

ANIMA CONCEPT STORE Calle Belen Plaza 66 local 6, Panamรก T. 8317687 IG: @animapanama

DOMINICA N REPUBLIC TIENDA MERCY Los Jardines Metropolitanos Calle 15 T3, Santiago T. 809-581-1919 IG: @tiendamercy

USA MIAMI CAMILA CANABAL SHOP 328 Crandon Blvd Suite 210, Key Biscayne, FL 33149, USA T. (+1) 305-588-9900 IG: @camilacanabalshop


USA MEXICO CHILE COLOMBIA PANAMA CUADOR DOMINICAN REPUBLIC SPAIN CANADA AUSTRALIA UK BELGIUM ITALY USA MEXICO CHILE COLOMBIA PANAMA CUADOR DOMINICAN REPUBLIC SPAIN CANADA AUSTRALIA UK BELGIUM ITALY USA MEXICO CHILE COLOMBIA PANAM A DELIVER WORLDWIDE. WE C U A D O R D O M I N I C A N R E P U B L I C S P A MOST IN OF OUR CUSTOMERS C A N A D A A U S T R A L I A U K B E L G I U M I T AARE L Y FROM: USA MEXICO CHILE COLOMBIA PANAMA CUADOR DOMINICAN REPUBLIC SPAIN CANADA AUSTRALIA UK BELGIUM ITALY 9 11 USA MEXICO CHILE COLOMBIA PANAMA CUADOR DOMINICAN REPUBLIC SPAIN 1 12 8 CANADA AUSTRALIA UK BELGIUM ITALY 2 13 5 7 USA MEXICO CHILE COLOMBIA PANAMA CUADOR DOMINICAN REPUBLIC SPAIN 6 4 10 CANADA AUSTRALIA UK BELGIUM ITALY USA MEXICO CHILE COLOMBIA PANAMA 3 CUADOR DOMINICAN REPUBLIC SPAIN CANADA AUSTRALIA UK BELGIUM ITALY FLAGSHIP STORE LIMA PERU USA MEXICO CHILE COLOMBIA PANAM A 1. USA 2. Mexico 3. Chile 4. Colombia 5. Panama 6. Ecuador Republic 8. Spain 9. Canada 10. Australia 11. UK C U A D O R D O M I N I C A N R E P U B L I C S P A 7.I Dominican N C A N A D A A U S T R A L I A U K B E L G I U M I T A12.LBelgium Y 13. Italy USA MEXICO CHILE COLOMBIA PANAMA

WEBSITE REACH


STORE

Located in Miraflores, Lima - Peru, Butrich opened its first flagship store to the world. The space materializes the unique personality of the brand by combining art-deco retro architecture with tropical latin-flavored design. Pink walls, marble and velvet furniture, terrazzo floors and custom-made animal sculptures are few of the surprises the store has prepared to offer an unforgettable experience.


THE PINK MACAW

OUR MONALISA: THE SPIDER MONKEY

MONSTERA LEAVES

TERRAZZO ZIG-ZAG FLOOR


INTERNATIONAL @afashionnerd

@lopezjennylopez

@russianready

@splendid_rags

@camilacanabal

@irmastyle

@nizinanjjang

@meligarat

@tutivargasm

@aricamachoz

@eugenialemosok

@thisispaulopolis

@miamifashioninsider

@franciscamusic

@soytendencia

@consultoradeimagen

@marinesduarte

@anagfashionista


PE RU

@whatthechic

@maferneyra

@leslieshaw

@ximenamoral

@cinnamonstyle

@fashaddicti

@tanarendon

@dolceplacard

@jeanpierreparedes

@aledenegri

@oz_claudiaortizdezevallos

@juanaburga


7 VIDAS CONTIGO

DISCO

FLOWER PUNCH

AMOR IMPOSIBLE

ALTER EGO

MAMBO

CATWALKS


T E X TO

Ursula Castrat

Jessica Butrich

À go-go

Hace 12 años, Jessica Butrich hizo su primera colección cuando aún estudiaba diseño de moda en el Centro de Altos Estudios de la Moda (CEAM). Hoy, varias colecciones después y con un segundo hijo en camino, afirma haber evolucionado. Su esencia se mantiene, pero sus zapatos (el nuevo hit de la temporada) ya no son los mismos. Empezaste hace mas de una década, pero te hiciste conocida rápidamente. ¿A qué crees que se debió? Yo soy super rochosa, nunca pido un favor, ni fotos, nada, me muero. Cuando yo empecé, me vestía totalmente diferente, parecía un payaso. Llamaba la atención y mi producto también porque no había nada parecido en Lima en ese momento. Fue una oferta nueva. A mí me gusta reinventarme con cada colección. Cambiar todo, sino me aburro. A mis clientas les gusta eso, sorprenderse cada temporada. Esta colección se llama “Butrich À go-go”, y está inspirada en los años sesenta, Twiggy y lo psicodélico. A mí no me gusta hacer las cosas a medias entonces cuando decidí hacer ropa nuevamente, hacía de todo: sacos, chompas, vestidos, tejidos y algodón. Así estuve 2013, 2014 y 2015. Pero mi venta fuerte siempre fue 90-95% zapatos, el tema es que la ropa es lo que te permite poder contar una historia. Por eso no dejaba de hacerla a pesar de que representaba el 5% de mi venta. Ahora solo hago zapatos y accesorios. Ya no podía PIKMZ \WLW I TI ^Mb a ÅVITUMV\M M[ TW que más me gusta hacer. Desde hace dos años que no hago ropa ni participo en el LIF Week. No me arrepiento

¿Cómo nace el tema de hacer bijouteria? Empece a hacer accesorios en el 2013. Pero ahora esto es ya diseñado y mandado a hacer en fabricas por nosotros. Yo colecciono joyería vintage, y lo que diseño está inspirado en esas piezas, con la ropa hacia lo mismo. Me gusta la idea de rescatar cosas y hacerlas mías. Con los zapatos, por ejemplo colecciono revistas de diseño de zapatos de los años treinta, cincuenta y sesenta. Tengo rumas de revistas y muchos de los modelos me inspiran con algún tipo de taco o punta.

Se vende en: Jessica Butrich, Calle Miguel Dasso 126 interior 212, San Isidro ISIDRA, Tudela y Varela, 191, San Isidro

¿Cómo crees que ha cambiado tu estilo desde tu primera colección hace doce años a hoy? 4IM[MVKQI[MUIV\QMVM,MÅVQ\Q^IUMVte lo vintage es mi estilo, pero la idea es diseñar, no copiar. He inventado mi propio tipo de plataformas. Los materiales y los bordados que usamos ahora es algo totalmente nuevo para mí. Es una versión más madura de la marca.

¿Cómo anticipas el cremiento de la marca? Mi idea es poder crecer hacia afuera. Actualmente, vendemos en Miami y estamos en conversaciones para empezar a exportar a Panamá, México y Chile. No hay semana que no tengamos pedidos de provincia. También vienen clien tas de Chile y Colombia especialmente a comprarnos zapatos.

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MUSEUM COLLECTION


AMERICANA COLLECTION


CONTACT INFORMATION

Paola Alvarado International Sales Chief E-mail: international@butrich.com Phone: (+51) 996-485-049 Av. Mariscal La Mar 997, Miraflores Lima, Peru

WWW.BUTRICH.COM

Profile for Butrich

BUTRICH BRANDBOOK  

www.butrich.com/

BUTRICH BRANDBOOK  

www.butrich.com/

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