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ALWAYS LOOKING FOR A FEW MORE GOOD PEOPLE

ust as Coach Atlantic Group offers a wide variety of equipment to help satisfy its different customer-base needs, it also employs approximately 300 people who are responsible for an array of tasks. This includes drivers and trainers, mechanics, dispatchers, detailers, customer service representatives, salespeople and senior management, as well as finance, marketing, IT and compliance staff members.

“As a transportation company, it’s our responsibility to see that passengers are properly taken care of, no matter the situation. We do our very best, each day, to make sure that occurs.”

“Coach Atlantic Group has been very successful over the years in retaining a large number of its employees, including drivers. We have about 200 drivers. They either work full time or are seasonal,” Doiron said. “Many of our part-time drivers take the winter off, while helping us out during the busy summer season. A lot of seasonal drivers have had other driving careers, and are now semiretired.” He added that driving a vehicle full of passengers is not for everyone. It requires someone who is capable of operating a large piece of equipment in all types of weather and road conditions, understands the need for safety and likes to be around people.

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BUSLINE

September/October 2018

“We screen, test and train everyone before he/she can drive one of our vehicles. Obviously, each driver must be safe. After establishing that, it’s all about customer service,” Doiron said. “It helps if a driver has an outgoing personality, and is fun to be with during trips. “With our transit and line runs, people are using our services to get from point A to point B. However, with our charter work, most, if not all, of our passengers are on vacation. They are either going to places like New York City and Boston to see new things, or are coming to our region to find out what Atlantic Canada has to offer. Therefore, as a transportation provider, we must be good ambassadors, showing customers the beauty and wonderful attractions that they have paid good money to visit.” Both new and current drivers of Coach Atlantic Group take part in behind-the-wheel and classroom training. This includes defensive driving techniques and understanding how to properly back large vehicles. Many of the company’s drivers have also participated in driving roadeos, helping them further improve their skills. “We are always conducting some form of training as well as evaluations,” Doiron said. “It’s important to remember that with each new model of bus and motorcoach that is purchased by our company, our drivers have to learn the nuances of these vehicles. There are always differences with new equipment, such as dashboard and entertainment system changes. It’s important that drivers stay upto-date before taking these new vehicles on the road. “Many vehicle manufacturers provide very good online training programs to help us meet such needs. We find this very helpful.” As is the case with plenty of other North American bus and mo-

Sep/Oct 2018 Busline Magazine  

Busline Cover Feature: Coach Atlantic Group • Busline Transit Feature: Greater Lafayette CityBus • Busline Buyers Guide:Engines & Transmissi...

Sep/Oct 2018 Busline Magazine  

Busline Cover Feature: Coach Atlantic Group • Busline Transit Feature: Greater Lafayette CityBus • Busline Buyers Guide:Engines & Transmissi...

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