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June 2015 Published monthly Business Intelligence for the Golden Crescent: Lake Norman • Cabarrus • University City

McAlpine put brakes on I-77 tolls Online ed By Dave Yochum A modest, low-key guy with the mind of a CFO and the heart of an entrepreneur brought the Lake Norman business community together at Michael Waltrip Raceworld in late May to discuss plans to widen I-77 with tolls. If John “Mac” McAlpine V seemed to be preaching to the choir, he was. In more ways than one. He comes from a long line of Presbyterian preachers: John I was a Davidson College grad and minister at Pleasant Hill Presbyterian in Charlotte. John III was the minister at Steele Creek Presbyterian Church. And between 150 and 175

A new climbing center in Mooresville comes out of the dirt Page 2

Retail

Entrepreneur Tyler Hampton is fully prepped out in Davidson Page 3

Bruton Smith reflects on induction into the NASCAR Hall of Fame Page 4

Transportation

Cabarrus County leaders figured out the mysteries of NCDOT long ago Page 6

BT People . . . . . . . . . . . . . . . . . . . 4 Small Business Toolbox . . 8-9 News-e . . . . . . . . . . . . . . . . . . 10-12 Opinion . . . . . . . . . . . . . . . . 26-27 Book Review . . . . . . . . . . . . . . . 26

By Dave Friedman When U.S. Sen. Ted Cruz of Texas declared that he would run for President of the United States, the announcement took place at Liberty University in Lynchburg, Va. The school, founded by evangelical pastor Jerry Falwell in 1971, is one of the largest colleges in the country. Notably absent from Cruz’s announcement at the Vines Center were most of the students. That’s because the vast majority of over 75,000

See MCALPINE Page 13

See ONLINE EDUCATION Page 14

Online and out of line: Ads can be hit or miss By John Rehkop When companies advertise online, they often do so in part because of the number of controls that come with it. Today’s sophisticated advertising platforms offer robust targeting capabilities that allow companies to reach customers and prospects in a very individual and Big Brother kind of way. “Most people on the Internet understand that computers are controlling the ads,” says Glenn Nash of Charlottebased GMN Advertising. “So

HOT PROPERTIES

Pages 24-25

17606 Westward Reach in Cornelius for $2.4 million

the negative connotation (for companies) should be shortlived in most cases.” But with the evolution of online advertising and advent of programmatic buying and third-party placement services, brands seemingly have less and less control over one thing: The content their ads are placed against. Ads from major brands have been spotted on pornographic sites, alongside deceptive products and comingled with pirated or very low-quality

content. A 2014 US Senate Report called “Online Advertising and Hidden Hazards to Consumer Security and Data Privacy” found that ads often pass through five or six intermediaries before they wind up on a publisher’s site, increasing the complexity of an already intricate

See ONLINE ADVERTISING Page 15

RECORDS Transactions Cabarrus 16 Mecklenburg 18 Mooresville 19 Foreclosures Cabarrus 19

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Mecklenburg 20 Mooresville 20 Corporations Cabarrus 20 Mecklenburg 21 Mooresville 22

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Motorsports

pushes buttons

business owners flocked to the “Emergency Call to Action” at Michael Waltrip Raceworld. Were it not for the wait, virtually all of them would have shook his hand, just like one does after a good sermon on Sunday. The executives who attended ranged from bankers—the CEO of Aquesta—and Realtors to manufacturers and racing team owners. McAlpine, director of electronics at Michael Waltrip, organized the meeting from scratch in a matter of days. The Cornelius resident laid out a careful outline of what the Cintra-NCDOT toll plan will do to the Lake Norman economy. No one argued with a single

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Uphill battles

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