Get your news online!
Business Today NC
YEARS Business Intelligence for the Golden Crescent: Lake Norman • Cabarrus • University City
Health insurance just doesn’t stay the same Page 2
November 2017 Published monthly
Volume 16, Number 8 $1.50
In an Amazon world, cities market seriously BY KATE STEVENS Three years ago, the city of Kannapolis, a former mill town also known for the North Carolina Research Campus, the Music Hall of Fame and hometown of Dale Earnhardt, was at a crossroad. The city’s population had exploded especially near its western edge along N.C. Hey. 73. At the same time, city leaders were ready to undertake a revitalization project that would transform the city’s downSee Branding in an Amazon world page 18
City-sponsored Jiggy with the Piggy 5K helps Kannapolis’ Healthy Living brand
Growth vs. aesthetics: Never-ending battle Alton Updike is bringing his brand of restaurateurship to LangTree Lake Page 3 Norman
BY DAVE VIESER The economic engine of the Golden Crescent continues to purr along very nicely. Buoyed by a hot national economy, many businesses continue to eye the region as an ideal spot for new facilities or relocation from older sites. The challenge facing local officials is balancing development with preserving natural beauty, heritage and aesthetics.
Each city or town has applied its own approach to this challenge, some more successfully than others. The friction between residents and town officials in Davidson over several proposed developments demonstrates the sensitivity of the challenge. Parks and natural beauty —perhaps more so than gas stations and franchise hotels—provide intrinsic environmental, aesthetic and recreation ben-
efits, as well as economic development benefits. Kannapolis has witnessed significant growth. “We have learned lessons from other municipalities about what can occur if positive steps are not taken to manage growth appropriately,” said Mayor Darrell Hinnant. “We knew development would come to our city as a result of its See Growth page 20
Top Women in Business—Class of 2017 Elisabeth Connolly started out with an old letterpress; now she’s opening a store in Davidson Page 4 Photo by John McHugh
A GIFT FROM CUSTOMERS
The 13th Annual Top Women Award Winners at the Champagne Reception at River Run in Davidson…Page 8
Our position on the threeway race for mayor in Page 22 Davidson
4716 Ashley Lane in Denver sold for $1,550,000
Transactions Cabarrus 16 Mecklenburg 16 Mooresville 16 Foreclosures Cabarrus 17
Mecklenburg 17 Mooresville 17 Corporations Cabarrus 17 Mecklenburg 17 Mooresville 17
PRSRT STD US POSTAGE PAID WINSTON-SALEM, NC PERMIT NO. 319
Pay close attention to feedback from your best critics—so says Sales Columnist Cheryl Kane Page 14
DATED NEWS - POSTMASTER PLEASE DELIVER BY 11/04
Business Today P.O. Box 2062 Cornelius, NC 28031
2 November 2017
Open enrollment: It’s not as open as it was before
Carpet ● Tile ● Wood ● Laminate
Making your flooring dreams come true! Flooring United has been providing homes and businesses in the Charlotte & Lake Norman Area with high quality flooring & flooring installation for more than 10 years.
BY ERICA BATTEN Shopping for health insurance? ‘Tis the season. The enrollment period for 2018 plans offered through the federal marketplace runs from Nov. 1 through Dec. 15, half as long as last year’s 90day period. This is also the first time the enrollment period will expire before the end of the year. In 2016, 549,148 North Carolinians enrolled in private plans offered through the federally-run exchange. Although that number represented a more than 10 percent decrease from the previous year, our state has the fourth-largest number of enrollees in the nation. Large businesses, called ALEs (applicable large employers) under the Patient Protection and Affordable Care Act, must not only offer coverage, but must also provide at least a yearly opportunity for employees and dependents to accept or decline coverage in order to be compliant with IRS rules. Further, “dependents” refers only to an employee’s children under age 26—not to spouses. Businesses with fewer than 50 fulltime employees aren’t required by law to offer health insurance to their workers. Many small businesses do qualify for plans through the SHOP marketplace on the federal exchange. These plans, offered by private insurance companies, are required to offer coverage for pre-existing conditions and must cover “essential health benefits” as specified by the PPACA. Sherry Crawford of The Crawford Financial Group in Cornelius, who has been in the insurance industry for almost 30 years, said businesses are looking for “a good plan with low cost—which does not exist anymore.” The federal marketplace and its attendant regulations have affected the private insurance market. So have the responses of North Carolina lawmakers and insurers since the PPACA was enacted in 2010. In August, Blue Cross Blue Shield of North Carolina announced that remaining grandfathered plans would be terminated at the end of this year. Crawford cites one local employer
with around 35 employees whose premiums (of which he was paying half) increased by 15 percent from last year. Other clients have seen dramatic rate increases as their grandfathered plans expired. One client’s premiums rose 185 percent, Crawford said. And she has clients whose employees’ premiums top $1,500 a month. The Kaiser Family Foundation reports that while premiums for those purchasing insurance on the individual market have seen double-digit increases in recent years, premiums for employer-sponsored plans rose 3% between 2016 and 2017. However, the average deductible for those covered through their employers has risen more than $1,000 over the past ten years. If other PPACA provisions are phased in as scheduled, employers will be forced to pay ever-higher premiums or choose to pay penalties. “It’s really going to squeeze the employers,” Crawford said, and brokers are also feeling the pressure. “Most of my colleagues have left the industry.” While some employees may choose to waive coverage, businesses should make employees aware of the implications. As of 2014, any employees who decline coverage considered by the PPACA to be “affordable and adequate” will not be eligible for subsidies to purchase individual plans. Unless these employees show proof of being covered by another plan, they are ineligible to enroll in their company’s plan before the next open enrollment period unless coverage on another plan is lost. Then, employees have 30 days to enroll in employer-provided coverage. Regardless of the plan they choose, employees should understand that they are subject to tax penalties if they are not covered. Independent insurance guide HealthInsurance.org says that current enrollees need to carefully read any communications they receive from insurers. Unless plan members have a qualifying event such as marriage or a new baby, they will be unable to make changes to plans after it renews.
Alton Updike will open Table 31 in LangTree in Mooresville BY DAVE VIESER Restaurateur Alton Updike, the owner of Alton’s Kitchen & Cocktails in Cornelius, is taking his skills to the old Block & Grinder space in LangTree Lake Norman. The new 6,000 square foot eatery, called Table 31, will open early next year. Updike views this as a golden opportunity to grow, while at the same time maintaining Updike: This is a ‘golden opportunity’ to grow Alton’s reputation ously,” he said. in Cornelius. “The way Mooresville is They will offer a similar menu and growing, especially the Exit 31 area, price range as Alton’s. A good staff is we felt there was a real need for a high part of the recipe for success in this -quality independent, casual American business. “Staffing is always a major restaurant.” In February, Alton’s will challenge so we expect to use the exhit the eight-year mark in a challenging pertise of our current staff at Alton’s to environment: The restaurant is tucked show them the way,” Updike said. in the back of a shopping center anAlton’s currently employs between chored by a Harris Teeter. 35 and 40 workers, and Updike anticiUpdike, who owns Alton’s with his pates a similar size staff at Table 31. wife Heather, signed a 10-year lease on This is the second Cornelius-based the LangTree site Oct. 31. They expect restaurant to take over a Block & to spend the next two months reno- Grinder. Several months ago, Mel Funk vating the interior. “We’re looking to and partners at Fresh Chef took over establish an eatery with a warmer feel the Cotswold location in Charlotte . and colors than what was there previ- That location was 2,600 square feet.
SBA lending hits record level during FY 17, ended Sept, 30 The U.S. Small Business Administration placed a record amount of funding into the hands of North Carolina small businesses during the fiscal year ended Sept.30. The SBA guaranteed 1,460 loans for over $849 million. For the second year in a row, SBA loans in North Carolina exceeded three-quarters of a billion dollars. SBA lending activity in the state increased almost 10 percent over the last fiscal year. During the year, 1,367 loans were approved through the agency’s flagship 7(a) program for over $765 million. Through SBA’s 504 fixed-asset financing program, certified develop-
ment companies approved 93 loans for more than $84 million. Businesses owned by minorities and women had the greatest increase in lending activity in 2017. Minorityowned businesses received 314 loans, totaling more than $244 million. This represents a 21 percent increase in the number of loans and a 39 percent increase in dollars compared to 2016. In addition, women-owned businesses received 298 loans, totaling more than $129 million. This represents a 15 percent increase in the number of loans and a 13 percent increase in dollars compared to 2016.
Take a step up...
With Our New CD Rates!
1.40% 1.75% 2.01% APY* FOR 13 MONTHS
APY* FOR 27 MONTHS
APY* FOR 39 MONTHS
BANK NEAR. GO FAR. Branches in Cornelius, Davidson, Huntersville, Mooresville, SouthPark and Wilmington *Annual Percentage Yield (APY) effective as of 11/1/17 and is subject to change without notice. $10,000 minimum balance and an active checking account required. Early withdrawal penalties may apply. Other terms and conditions may apply.
Your protection is personal. Get a quote today from: Don Carney
Auto. Home. Life. Business Products underwritten by Nationwide Mutual Company and Affiliated Companies, Columbus, Ohio. Subject to underwriting guidelines, review and approval. Nationwide and the Nationwide N and Eagle are service marks of Nationwide Insurance Company. © 2016 Nationwide NPO0194M1.2(01/15)
4 November 2017
Entrepreneur opens swank stationery store in Davidson Ramer new senior director of public relations for Sotheby’s International said Nicky Lutgert, Elise Ramer has vice president of joined Premier Somarketing for Pretheby’s Internationmier Sotheby’s Inal Realty as senior ternational Realty. director of public relaRamer will manage tions. Ramer’s public the public relations relations career spans department and over 15 years with oversee the daily experience including public relations luxury brands, resiactivities for Predential and commermier Sotheby’s 40 cial real estate, and locations and over consumer products. 1,000 associates “Elise’s strategic pubthroughout Florida lic relations backand North Caroground and strong RAMER lina. Previously, media relationships developed over many years will be Ramer was in public relations with a an important asset to our company,” national firm.
Elisabeth Rose stationery is taking the brick-and-mortar plunge with a cozy new shop in a busy corner of downtown Davidson. Founded by UNC-Charlotte grad Elisabeth Connolly—BA in Art and minor in Art History—the home-based business is growing into 735 square feet between The Pickled Peach and Ben & Jerrys, facing Summit Coffee. She launched the business with a secondhand letterpress, and a focus on wedding photography. Connolly will offer custom stationery design and a “beautifully curated” collection of paper goods and gifts. “Opening a brick and mortar store in this beautiful, historic town is a dream come true,” said Connolly. “Early on, I knew I wanted to grow my business into a place that people could gather and appreciate beautiful paper and always hoped it would take place in Davidson.”
se u o 2 H en mber p O ece D
Your antique and design gallery destination! Best Antique Mall in the South!
• Tour 450 booths, filled with antiques from every era! Home decor, floral and paintings to suit every tast and style
• Plants and planters for porch and garden • Visit French Market Cafe & Gourmet Shop
500 S. Main Street | Mooresville, NC -next to Merinos Home Furnishings | 704-746-3636 | mainantiques.com
6 November 2017
Host your Holiday Party at Rocky River! Call to book your event today!
Our Event Space offers:
• Public, Private or Corporate Events • Private evening venue with beautiful veranda area • Customized to enhance your event • Full-Service Grille & Bar with on-staff chef for all menu needs Tournaments, Team building, Rentals, Golf Attire and Equipment available
To book, call 704-455-1200 or email Matt.Zvanut@jqh.com and visit www.rockyrivergolf.com today!
Davidson Office Condo with five individual offices, one conference room, kitchenette, restroom & reception area
Price $189,900 MLS # 3317273 1218 sq ft Great location. Minutes off of I-77, Exit 30. Building has elevator. 2nd floor unit. Prime location near MSC Industrial,Davidson Day, Lowes, Restaurants,Shopping & Lake
Jennifer Castain Stewart Realtor/Broker Allen Tate Realtors email@example.com Cell: 704-996-0955 www.GoToViewHomes.com
MI-Connection renamed but the sizable debt remains BY DAVE VIESER Say goodbye to Mi-Connection and hello to Continuum. Ten years after Mooresville and Davidson bought the old Adelphia Cable System, Mi-Connection has a new name. While the change gives the company a fresh coat of paint and a platform for more new services, it does not erase the debt that taxpayers in the two towns continue to shoulder. More than $37 million in taxpayer funds have been paid since 2007 to finance debt service on the purchase, according to Mooresville’s Finance Director Deborah Hockett: $28.27million by Mooresville and $9.54 million by Davidson. The purchase remains controversial, as both towns must foot the bill. Continuum also services Cornelius, which did not join in the purchase. “This felt from the start like a very typical private equity buyout with a lot of moving parts and both income statement and balance sheet risk,” said Commissioner Dave Gilroy who served on the Cornelius Town Board at the time. The majority of the board agreed as they voted 4-1 against committing any funds for the system. Continuum’s main competition in the three-town area comes from AT&T/U Verse, Spectrum (previously Time Warner Cable), Dish and Direct TV and, to a lesser extent, Windstream. Continuum officials say they are working hard to improve the product currently used by some 17,000 subscribers. “There were many factors that went into our decision to change our name and rebrand, but the prima-
ry reason was because we wanted a name that better reflects who we are as a company,” said Continuum Marketing Director Ellen Baker. She said the company emphasizes three basic service elements: “We are local, reliable and our focus is on customer care.” The new name also represents advances since 2007 , including faster internet speeds, new technologies like TV Anywhere and “Continuum Whole Home DVR.” The company has also implemented an “On-time Guarantee” that gives customers a credit if they are late for a scheduled installation or service call. “Their time is valuable and we want them to know we understand that,” Baker said. Baker said that Continuum has also brought its drop/bury program inhouse, which significantly decreases the amount of time a new cable line remains above ground. “And, we have brought commercial tech support inhouse resulting in quicker responses for businesses.” Still, some customers rave about the service while others complain about issues such as waiting a long time for service calls. Baker said research conducted last year showed that over 80 percent of survey responders rated MI-Connection as very good or excellent in technical support and close to 70 percent gave them the same rating in customer care. “At Continuum we will strive to build on these numbers with the goal of being known as the best communications provider around,” she said.
8 November 2017
Top Women in Business: Celebrate Class of 2017 “Being successful monetarily is good, but that has never been my ultimate goal,” Savio said. “For me it has always been about making a difference in the world. When I leave this earth, I hope to be remembered for the lives that I have touched and the love and kindness that I have shown.” And at the same time, they don’t over-plan or get lost in goals and achievements. “I’ve never been one to plan out my life very far into the future, although ironically, I’m a ‘planning’ type in the short term,” said Laura Engel of Aquesta Bank. “I’ve always liked the saying ‘If you want to make God laugh, tell him about your plans,’ so I’ve tried to keep my mind open to all sorts of possibilities. I started my career with a law degree and went to work for two of the Big Six (at the time) accounting firms to do tax consulting for seven-plus years,” Engel said. “After staying home with my children for almost 20 years, I found myself back in the workforce doing a completely different job—one that I was never formally trained in, but pleasantly discovered I was fairly well prepared for due to my past volunteer work. I’ve enjoyed letting life take me in unexpected directions and look forward to all the surprises— hopefully good!—that lie ahead.” Successful women have a knack for making the best of what life throws at them, and we know they will keep hitting back.
Photo by John McHugh
BY KATIE PICCIRILLO SHERMAN Business Today recognized 14 women business leaders who have had a substantial impact on their community. This dynamic group of ladies has weathered both good and bad times and adapted, learning new skills while still maintaining an admirable service record in the community. Their professional accomplishments and record of giving back were judged by prior winners. More than 100 people attended the 13th Annual Champagne Reception and Mini Business Expo at River Run Country Club in October. Among the winners were entrepreneurs, health care professionals, a Realtor and financial leaders. They stand ready to share their advice with a new generation of women: Follow your passion, set goals and fight for them. “Do what you are passionate about. It is much more than just making a paycheck. Passion will intensify your focus. Passion bring energy and enthusiasm. It will bring people towards you,” said Jennifer Lidstrom, owner and chief physician at Lakeshore Sports Chiropractic. Passion and conviction were common themes. Lori Savio, owner of The Shoppes at Home, Heart & Soul, said, “follow your heart in all you do. Stand up for what you feel is right in your heart even though it may not be a popular decision.” Caring for community and family was equally important.
Jim Engel, Susan Miller and Julie Haugen
Brittany Wilson staffed the TruIamge booth
Photos by John McHugh
Gail Williams, Business Today marketing director
Cathy Bentz, Tricia Sisson and Annie Lewis
Owner, Lucky Dog LKN; Lucky Dog Charlotte; Lucky Dog Franchise, Active member of Bull Dog Beauty Pageant
Executive Director, Carolina Comfort Coalition at Serenity House, Active member of North Mecklenberg Women’s Club & Project Lazarus
Area Director for Cabarrus County, Big Brothers Big Sisters of Central Carolinas, Active member of Habitat for Humanity Cabarrus County, Kannapolis Friends of the Library Board & Meals on Wheels RHEINECKER
Community Outreach Coordinator, Carolinas HealthCare System NorthEast, Active member of Big Brothers Big Sisters Beyond School Walls, Cabarrus Farm and Food Council, Healthy Cabarrus Advisory Board, United Way Women in Leadership & United Way Health and Human Services Allocations Committee
Independent Marketing Director and Shareholder Relations, Aquesta Bank, Active member of Hospice and Palliative Care Charlotte Region (Board of Directors), The Lauren Marie Kimsey Foundation for Synovial Sarcoma (Board of Directors), Big Day at the Lake Planning Committee & The Butterfly Run (Race Director)
Executive Director, Lake Norman Lucky Cat Program, Inc., Active member of Humane Society of Charlotte & the Charlotte Community Cat Task Force BYRD
Owner, Ambiance Interiors Inc; The Shoppes at Home, Heart & Soul, Active member of NC Little Smiles Charity, Mrs. NC (Official Sponsor) & The Twilight Wish Foundation SAVIO
Broker, Team Honeycutt—Allen Tate Company Active member of Centralina Board of Realtors, National Board of Realtors, Ombudsmen for the North Carolina Association of Realtors, Christian Fellowship Class of Central United Methodist Church (President) & Backpack Buddies
Financial Advisor, Ameriprise Financial, Active member of Lake Norman Chamber, Business Sorority (Founder/President) & Sandbox (Ambassador—Leadership Board)
Owner & Chief Physician, Lakeshore Sports Chiropractic Center, Active member of the chiropractic team responsible for U.S. Olympic athletes
Owner, The OhananKey Company Active member of Angels of ’97 (Board Member), Big Day at the Lake (Committee Member), Lake Norman Chamber of Commerce, LakeNet & Lake Norman Small Business Network
Vice President & Bank Manager, Capital Bank, Active member of Mooresville Soup Kitchen, My Sister’s House, Lowes YMCA (Finance Committee) & Lake Norman Chamber of Commerce
Continued on page 10
Heidi Hansen’s talks “Girl Power”
10 November 2017
from page 9
Meet the Lifetime Achievement Award winners
ERICKA CAIN: Leading from behind the scenes
Ericka Cain had a very modest upbringing in the Piedmont region of North Carolina, and attended Western Carolina University where she studied Elementary Education. She worked with Title 1 children in public school in Hendersonville.
In 1987 she joined Financial Independence Group, now based in Cornelius, where she quickly became an integral part of the business. Today she is Chief Administrative Officer. Financial Independence Group grew from six employees to almost 150 – more than 50 of whom perform the very tasks that she single-handedly did 30 years ago. In 2000, she was named CAO because of her leadership. The administrative teams take pride in their work and accurate results. She and her husband, Bill Cain, are well-known mentors and business leaders. “Ericka has been a giving person providing resources and means for many causes as well as creating assets and opportunities for the Lake Norman region. Her honest feedback, her wisdom and advice gave them the opportunity for personal and professional growth. She always insisted on excellence and exemplified that concept in all that she does.”
TONYA RIVENS: Career woman always gives back
Tonya Rivens, who has a journalism degree from the University of North Carolina at Chapel Hill, has had a long career in broadcasting after an earlier career in airline management. She is one of the most well-known products of Cornelius. During her 17 years in broadcasting, Rivens has worn the titles of program director, music director and community affairs director. Her current show, Sounds of Inspiration With Tonya Rivens, is featured on Streetz 103.3, where
she is also weekday Traffic Reporter. Her radio career also includes stints at WPEG (Power 98 FM), WBAV (V101.9) and WPZS (100.9). She also owns a small business, the Rivens Business Center in Cornelius, which houses a hair salon, barber shop, nail salon and non-profit resource center under her 501c3, The Ausie Rivens Community Center/Scholarship Foundation. The scholarship was founded in 2004 in honor of Tonya’s grandfather, the first black barber in Cornelius. The nonprofit also sponsors youth camps, trips and an outdoor gospel celebration. Early in 2011, Rivens decided to branch out in the pursuit of radio syndication with the creation of “Gospel Insight with Tonya Rivens.” Tonya has also worked as a television personality and traffic reporter on WBTV. She can now be seen on WCCB, Charlotte’s CW, News Rising. “I enjoy being able to inspire others, work in the community and show how trusting God can bless you tremendously,” she says.
H IT S W E G DL BI UN W! VE T B HO SA T& ASK A
2 YEAR PRICE GUARANTEE
Get 3 premium services for the same guaranteed price for 2 years!
plus taxes for 24 months
W/24-mo. TV, 12-mo. Internet agmts & combined billing.* Incl unlimited data allowance ($30 value) at no add’l charge.†
INCLUDES: SELECT™ All-Included Package Over 150 Channels Monthly fees for included Wi-Fi Gateway, Genie® HD DVR and 3 add’l receivers
*BUNDLE OFFER REQUIRES 24-MO. TV & 12-MO. INTERNET AGREEMENTS. ALL OTHER DIRECTV OFFERS REQUIRE 24-MO. AGREEMENT. EARLY TERMINATION FEES ($20/MO. FOR TV; $15/MO. FOR INTERNET) FOR EACH MONTH REMAINING ON AGMT, $35 ACTIVATION, EQUIPMENT NON-RETURN & ADD’L FEES APPLY. New approved residential customers only (equipment lease req’d). Credit card req’d.
ASK HOW TO SAVE $25/MO. ON DIRECTV WHEN YOU HAVE AT&T UNLIMITED PLUS !** SM
**Requires AT&T Unlimited Plus wireless plan & eligible video service. Credit starts w/in 3 bills. Svc prices subj. to change. If you have two elig. video svcs, credit will not apply to DIRECTV NOW. Charges, exclusions & restr’s apply. See att.com/unlimited for details.
Find us on Facebook! KS Audio Video KS AUDIO VIDEO
19925 Jetton Road, Cornelius, NC 28031
Geographic and service restrictions apply to AT&T services. Call or go to www.att.com to see if you qualify. $99.99 2-YR BUNDLE PRICE: Ends 11/11/17. Price includes SELECT All-Included Pkg ($50/mo.), Internet plans (768k–50M) and Phone Unlimited North America ($19.99/mo.) and standard prof’l installation in up to four rooms. Custom installation extra. Svcs: Must maintain Exclusions: Price does not include taxes, $35 activation fee, applicable use tax expense surcharge on retail value of installation, equipment upgrades/add-ons, and certain other add’l fees & chrgs. Some oﬀers may not be available through all channels and in select areas. †Must maintain a bundle of TV and Internet on a combined bill in order to receive unlimited data allowance at no add’l charge. For more info, go to: www.att.com/internet-usage. DIRECTV SVC TERMS: Subject to Equipment Lease & Customer Agreements. Must maintain a min. base TV pkg of $29.99/mo. Programming, pricing, terms and conditions subject to change at any time. Visit directv.com/legal or call for details. AT&T PHONE: AT&T Phone is provided through our ﬁber-optic network and powered by electrical power in your home. AT&T Phone service, including 911 dialing, will not function during a power outage without battery backup power. It is your responsibility to purchase any necessary battery backup units for your service. Phone Unlimited North America: Includes unlimited nationwide calling within the U.S., plus calls to Canada, Mexico and U.S. Territories; otherwise, per-minute rates apply. An additional per-minute rate applies to international calls terminating on mobile phones. Oﬀers may not be combined with other promotional oﬀers on the same services and may be modiﬁed or discontinued at any time without notice. ©2017 AT&T Intellectual Property. All Rights Reserved. AT&T, Globe logo, DIRECTV, and all other DIRECTV marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T aﬃliated companies. All other marks are the property of their respective owners.
Mooresville, Concord, Davidson
6364 Fox Chase Drive | $462,500
Gorgeous French country, CUSTOM home located in Davidson on over .60 acre! All hardwood flooring (no carpet!)
(704) 746-7513 www.McAlpineTeam.com
READY IN NOVEMBER
Candy La Monica
Your local area property management specialist
7915 Harbormaster Drive | $550,000
The Peninsula Full brick, .75 acres On golf course Pool â€“ self-cleaning salt water Master down
CONTACT ME TO GET ON THE NOTIFICATION LIST
124 River Birch Circle| $256,000
Lovely well maintained full brick home in desired neighborhood. MLS #3235531 Motivated seller.
9820 Alvadero Court | $425,000
All brick home on 5 beautiful acres with its own pond. The property offers a basement and a separate huge workshop.
(704) 493-3929 Candy@CandyLaMonica.com
(704) 929-2848 HelenReece47@gmail.com
Five bedrooms and four full baths! Over 4300 ft. with sunroom, water views, three car garage. MLS #3325223
(919) 475-8025 firstname.lastname@example.org
(704) 307-7003 email@example.com
(704) 701-7599 Frances@HOMESofLKN.com
Mooresville Office RE/MAX Mooresville: 121 Rolling Hill Rd, Mooresville, NC 28117 (704) 662-0095
Cornelius, Huntersville, Denver
117 Singleton Road| $214,900
Former Model home with all the bells and whistles with Dual Master Suites, hardwood floors, and Plantation Shutters throughout.
MLS #3306246 | $359,900
(704) 707-6632 firstname.lastname@example.org
So many upgrades included new master bath, screen porch and carpet. Large bonus room, formal living and dining rooms.
(980) 722-2977 email@example.com
106 Ballston Drive | $885,000
Beautiful waterview home in The Point Great upper and lower living areas.
(704) 661-6555 homes@TheLakePeople.com
Five Star Professional - 8 Year Winner
16548 Pender Point | $989,000
Over 300â€™ on the water beside the Peninsula, and no HOA! Absolutely Stunning!
(704) 634-5666 SandyRemax26@aol.com
168 Brownstone Drive | $1,099,000
Stunning W/F Ranch, serene setting with water views from almost every room
7815 Chapel Creek | $535,000
SailView Custom home - 5 Bdrms & 4 Baths, 3,800 sq feet. Master on Main. MLS #3325303
(704) 929-2848 HelenReece47@gmail.com
(704) 701-7599 Frances@HOMESofLKN.com
Cornelius Office RE/MAX Cornelius: 19600 W Catawba Ave, Ste B101, Cornelius, NC 28031 (704) 815-3200
14 November 2017
Using Customer Feedback is a Sales ‘Best Practice’ who left for your competitor. If a customer gives you a gift of their time helping you see your business as you cannot, accept that gift and put it to good use. If they want to buy from you again make sure you make that path Sales Coach easier the next time or their path CHERYL KANE will be to your competitor—even you may be churning customif that move offers ers (sales numbers look good but they lower quality, if it is hassle-free it saves are not from returning customers). the customer time and frustration.
Preventing errors is a best practice to preserve future sales. The reason healthy adults monitor their blood pressure is to know if that pressure approaches dangerous levels—it’s an act of prevention. Monitoring allows them to identify early warning signs which lets them act in advance of a life threatening emergency. It helps them avoid irreparable damage and protects their life. Similarly, monitoring customer satisfaction is critical to prevent growing dissatisfaction and lost sales. Attracting customers is hard work—effort and expense that should not be wasted by losing those same customers due to product or service quality problems or serendipitously executed internal processes. Make it easy for the customer to do business with you so their experience will be unfettered, reliably similar from one transaction to another, and satisfying. But allow preventable errors to create disruption and reduce their trust in your processes and you will diminish their interest in voting with their dollars in the future.
Invite, document customer feedback
Allowing customer frustration to build up over time is a bad practice. Offering clear instructions of what to do when a customer is dissatisfied sends a firm message of your intent to do your best work. However, if customer returns or messages of needed improvement are not documented, evaluated thoughtfully, and tracked over time,
Treat feedback as a gift
A volcano may simmer a long time before it erupts. Customers who move from dissatisfied to angry may have been telling you for a while of their dissatisfaction but you weren’t listening, and they often represent others
Call or email for a free proprietary business valuation & analysis: Joe@Jvagnone.com “I referred Joe to a business friend of mine. He sold their business in less than 60 days. I would recommend Joe and his team to anyone thinking about selling their business.” Shawn Shrader: Business Owner our Preferred program (PRP member)
Evaluate communication quality
How many paths to your organization do you offer customers? Do you know who the “faces” of your organization are and the messages they send to customers? Do you: • Sufficiently document customer contact—or is it just tossed away (which cannot be tracked or monitored)? • Respond in a timely manner? • Confirm answers are helpful? • Know if your communication processes work well? I’ve received appointment confirmations by email which need to be adjusted; the email is a no-reply address, the office was closed during normal business hours, voice mail simply said, “closed” and it was not accepting messages… One-way only communi-
cations to customers renders them unable to tell you how you can sell more to them, or they will just stay away.
Show respect when you respond
Engage customers with purpose— from their perspective. Demonstrate sincere interest and appreciation when you respond to their feedback. Greet them pleasantly, even if they are upset. Listen to the words they use to explain their experience. Ask for specifics: Time, location, words used by staff, how the customer felt, what they expected. A kind, warm, simple “thank you for taking time to tell me this” (with a smile), can exude appreciation well beyond what you may be able to do at the moment.
Monitor all the time
Be on full alert. Intercept a customer annoyance to avoid it becoming a problem. A simple annoyance, over time, can grow into dissatisfaction, frustration, and departure; few customers will openly complain before leaving for good. When a customer mentions any dissatisfaction, train everyone in your company to be fully engaged to what the full message from the customer may be telling you. Preventing dissatisfaction is a best sales practice. Cheryl Kane, MBA, PHR, GPHR, SHRMSCP, is a strategic business consultant, sales trainer, & professional speaker specializing in strategic planning and service quality. If you seek assistance in growing your business, need a business speaker, or have a topic you would like to see in this column, Cheryl welcomes your communication at (704) 595-7188 or through her web site, www.cherylkane.net.
NEWS - e
Townhomes, independent living, proposed for old Alexander Farm
Oct. 11. By Dave Vieser. One of the last large vacant parcels of land in Cornelius, the 54-acre Alexander Farm at the corner of West Catawba and Westmoreland, would be filled with townhomes,” independent living” units and non-residential buildings under a subdivision proposal submitted this month. This is the first time a formal application outlining possible development of the farm has been submitted. Real estate attorney Susan Irvin, on behalf of the Charlotte based Leon Capital Group, is asking the town for the conditional zoning that would permit such a use of the property that has been vacant since 2015. The property is currently zoned Neighborhood Mixed Use and Neighborhood Residential. It was originally listed at $18 million—roughly $330,000 an acre—when it was first put on the market nearly two years ago. It was long owned by farmer Eugene Alexander, a graduate of the old Cornelius High School. He died New Years Day 2014 at the age of 96. On Loopnet.com the property is listed for sale at $12.5 million. Broker Gary Knox could not be reached for comment. The total proposed non-residential square footage shown on the plan is a maximum of 118,000 square feet, according to Wayne Herron, the town’s planning director. The maximum total number of townhome units would be 170, while the total number of independent living units will not exceed 150.
The farm was actively worked until a few years ago. The four non-residential buildings would face West Catawba Avenue, and Westmoreland Road. Initial indications are for medical, grocery and office use.The townhomes and independent living units would be farther back inside the property.
“For a town that was going to be serious about economic development, that’s a lot of rooftops,” said a concerned Dave Gilroy, a long-time town commissioner. In any event, no action on the plan is expected soon. “Although the application has been filed, the applicant is not prepared to move forward with the transportation impact analysis (TIA) or staff review of the plan at this time due to poten-
tial changes to the plan,” Herron said. “Therefore, no meetings are scheduled at this time.” Traffic impact is sure to play a major role in the consideration of developing the property. Added traffic from the development would certainly have an impact on West Catawba, where traffic often slows to a crawl in both directions during rush hour and whenever I-77 is congested.
16 November 2017
On The Record
THIS MONTH TRANSACTIONS…………….........16 FORECLOSURES……………........17 NEW CORPORATIONS……….......17
REAL ESTATE TRANSACTIONS These are recent property transactions recorded by the county Register of Deeds in Cabarrus, Iredell and Mecklenburg.
Cabarrus County 9/22/17 $290,000 Ray & Wendolyn Kitchen to Jason & Andrea Roten, 1243 Blackstone Ct., Concord 9/22/17 $506,500 MRECV-EW, LLC to Eastwood Construction, Lots 2-154, 2-161, 2-162, 2-167, 2-168, 2-169, 2-170 & 2-171 of The Village of Kellwater Bridge, Kannapolis 09/22/17 $275,000 Ronnie & Kimberly Russell, to David & April Clayton, 8713 Middleton Ct., Harrisburg 9/22/17 $298,000 Lucas & Cassandra Mills to David & Mary Snow, 855 Langley Dr., Concord 9/22/17 $370,000 Lennar Carolinas, LLC to Jermaine & Lasherree Fuller, 9908 Travertine Dr., Davidson 28036
9/22/17 $415,000 Michael & Selena Sides to Harry & Pamela Nelson, 281 Ikerd Dr., Concord 9/22/17 $252,000 Liu Lia Chieuvy to Chanet Johnson, 304 Perennial Dr., Concord 9/22/17 $333,500 Eastwood Construction to Raegan Broderick, 2642 Keady Mill Loop, Kannapolis 9/22/17 $289,000 Walter & Kina Charles to AMH NC Properties, L.P., Ptnrp., 1309 Beddington Dr., Charlotte 28269 09/25/27 $375,000 D.R. Horton, Inc. to Cory & Michelle Emerine, 11203 Smokethorn Dr., Concord 9/25/17 $454,000 Meritage Homes of the Carolinas, Inc. to Sudhanshu & Shafali Jindal, 8394 Breton Way, Harrisburg 9/25/17 $335,000 Shaun & Whitney to Christopher & Melinda Billig, 3352 Helmsley Ct., Concord 9/25/17 $289,500 NVR, Inc. to Brett & Mallory Koloski, 1759 Mill Creek Ln., Concord 9/25/17 $396,000 HB22, LLC to James & Betty Gann, 305 Park Pl., Harrisburg 09/25/17 $332,500 Taylor Morrison of Carolinas, Inc. to Jacqueline Miller, 8455 Blume Pkwy., Harrisburg 09/25/17 $402,000 M/I Homes of Charlotte to Jonathan Barnett & Peggy Robinson, 1094 Sandy Bottom Dr., Concord
More Cabarrus Transactions online at www.BusinessTodayNC.com Share The PASSION
“It is a beautiful thing when a career and a passion come together” Blue-J’s Janet Schultz is passionate about providing opportunities to those on the Autism spectrum, and she wants to share that with others Now offering Blue-J start-up business packages that include Schultz’s already successful business plan Expanding the Blue-J model offers employment to even more individuals on the spectrum Perfect for parents, families, schools and groups Blue-J is now accepting new clients for commercial cleaning settings For more information, call 704-589-3148 Bluejsmallofficecleaning.com
Mecklenburg County 9/22/17 $287,000 Michele Sepe Sr. to Dhivya Ramanathan & Mapati Venkat, 13623 Delstone Dr., Huntersville 9/22/17 $420,000 Peter & Samantha Springer to Nicholas & Jennifer Barnes, 8032 Bytham Castle Dr., Huntersville 9/22/17 $402,000 Epcon Huntersville to Evelyn Shaffer, 8311 Parknoll Dr., Huntersville 9/22/17 $234,000 Eric & Genevieve Barber to Steven & Christina West, 11304 Heritage Green Dr., Cornelius 9/22/17 $550,000 Dale & Leann Lawing to William & Kim Barbee, 11306 Wescott Hill Dr., Huntersville 9/22/17 $597,500 Bonterra Builders to Deidre & Charles bennett, 14028 Salem Ridge Rd., Huntersville 9/25/17 $327,000 Wayne & Janice Lewis to Stephen Siefert, 1023 Halston Cir., Huntersville 9/25/17 $460,000 James & Katie Flickinger to Daniel & Sarah Finnerty, 14134 Hiawatha Ct., Huntersville 9/25/17 $424,000 Bonterra Builders to Kriston & Curtis Lloyd Jr., 11018 Skymont Dr., Huntersville 9/25/17 $290,000 Eric Bennett to Joseph & Ricci, Lot 4 Lake Davidson Park, Davidson 9/25/17 $328,000 Michael LEvin to CSHP One, 12107 Kane Alexander Dr., Huntersville 9/25/17 $395,000 Frederick & Natalie Weaver to Ethan Dietrich & Margaret Coleman, 19005 Northport Dr., Cornelius 9/26/17 $780,000 Jeffrey & Lori Deming to Brian & Elizabeth Wieber, 13258 Bally Bunnion Way, Davidson 9/26/17 $687,500 Larry Goldbrum & Elizabeth Goldbrum to Joseph & Christie Hodgkiss, 18405 Town Harbour Rd., Cornelius 9/26/17 $460,000 Joseph & Christie Hodgkiss to Joseph & Paige Hugg, 531 Ashby Dr., Davidson 9/27/17 $323,000 Marguerite & Frank Burgard to Kendra & Gregory Cooke, 15913 Trenton Place Rd., Huntersville 9/27/17 $260,000 Suman Gera to Julie Robbins, 15210 Norman View Ln., Huntersville 9/27/17 $394,000 Taylor Morrison of Carolinas to Hever Acevedo & Monica Crespo, 9904 Cask Way, Huntersville 9/27/17 $342,000 Pulte Home Co. to Edward Garvin, 12739 Capitol Corners Dr., Huntersville 9/27/17 $268,500 Robert Angie Jr. & Maria Gehring to David & Traci Jones, 9227 Island Overlook Ct., Cornelius 9/28/17 $569,750 Legacy Pointe Properties to Sanders Brothers NC, Lot 410 & 411 Cornelius Commerce Center Condominium UOF 1022, Cornelius 9/28/17 $428,000 Taylor Morrison of Carolinas to Joseph & Sara Evins, 8732 Shadetree St., Huntersville
More Mecklenburg Transactions online at www.BusinessTodayNC.com
9/25/17 $730,000 Walter Peet & Peter Whitman to Robert & Raquel Ditullio, 177 Patternote Rd. 28117 9/25/17 $310,000 Patricia Cohee & Kenneth Hayes to Freda Sanders, 238 Alexandria Dr. 28115 9/25/17 $1,749,500 Patrick & Christine McGroder to Russell & Christy Hodge, 195 Brawley Harbor Pl. 28115 9/25/17 $257,000 CalAtlantic Group to John & Karen Maclaga, 203 Paradise Hills Cir. 28115 9/25/17 $295,000 Scott & Nicole Whitehead to Jane & Roger Mayhew, 110 Brockway Dr. 28117 9/25/17 $350,000 Tony & Taylor Hager to Bryan & Amy Klitz, 120 Oliphant Rd. 28115 9/25/17 $491,500 D.R. Horton to Marc Watterich, 112 Canoe Pole Ln. 28117 9/25/17 $475,000 James & Betsy Harris to Scott & Nicole Whitehead, 109 Tennessee Cir. 28117 9/25/17 $367,000 Janet O. Huffstetler to Guy & Gertrude Bohner, 181 Whippoorwill Rd. 28117 9/26/17 $1,900,000 William & Christopher Belk to J Shott Holdings, 104 Onslow Ct. 28117 9/26/17 $487,000 Agostino & Elisabetta Stagliano to David & Jennifer Buccione, 140 Bridlepath Ln. 28117 9/26/17 $900,000 Conrad & Margaret Dahl to Richard & Kay Edgar, 356 Yacht Rd. 28117 9/26/17 $330,000 D.R. Horton to John Torpey, 161 Blueview Rd. 28117 9/26/17 $265,000 Roger & Cynthia Criss to Jennifer Miller & Scott Hamilton, 241 River Birch Cir. 28115 9/26/17 $335,000 Eastwood Construction to Robert Pope & Janet Streng, 163 West Warfield Dr. 28115 9/26/17 $615,000 Shift Properties to Lynn D. Cave, 297 Tennessee Cir. 28117 9/27/17 $354,500 CalAtlantic Group to Gabriel & Ileana Nieves, 199 Paradise Hills Cir. 28115 9/27/17 $287,500 H & H Constructors of Fayetteville to Meredith & Mark Parker, 209 Branchview Dr. 28115 9/27/17 $560,000 David & Angela Sayre to Christopher & Nicole Nicholson, 125 Brockton Ln. 28117 9/27/17 $405,000 Ronald & Michele Brannon to Angela & David Sayre, 187 Spring Run Dr. 28117 9/27/17 $258,000 D.R. Horton to Princeton Asset Management, 115 Queensway Ln. 28115 9/27/17 $251,000 Jaime & David Fortson to Joel & Chandra Shear, 224 Madelia Pl. 28115 9/28/17 $960,000 Ann & Joseph Dunlap to Steven & Christie Werkman, 144 North Shore Dr. 28117 More Mooresville Transactions
online at www.BusinessTodayNC.com
On The Record
Foreclosure actions have been started on the following properties. Items show the date foreclosure documents became public, owners, property address, lien holder, lien amount. After required notices are published, the property is sent to auction. The property then can be sold, not sold (examples: bankruptcy files or action dismissed without prejudice) or the sale postponed.
Mecklenburg County 9/26/17 Christopher & Nancy Churchill, 14928 Middlethorpe Ln., Huntersville, Countrywide Bank $308,000 10/5/17 Charles Burris, 18625 Vineyard Point Ln., Cornelius, Bradford Mortgage Company $230,000 10/17/17 Tomilayo Kadiri & Greg Philips, 7500 Woods Ln., #41, Cornelius, Aegis Wholesale Corporation $152,100 10/20/17 Andrea N. Parker, 10823 Drake Hill Dr., Huntersville, Mortgage Electronic Registration Systems $309,065
More Mecklenburg Foreclosures online at www.BusinessTodayNC.com
Mooresville 10/4/17 Gregory & Lisa Smith, 123 Stone Wall Beach Ln. 28117, Morgan Stanley Dean Witter Credit Corporation $972,000 10/10/17 Pauline & Robert Barnhart, 525 Jakes Ridge Ln. 28115, Suntrust Mortgage $99,360 10/16/17 Stephanie & Edward Johnson, 136 Shinnville Rd. 28115, First National Bank $142,958
More Mooresville Foreclosures online at www.BusinessTodayNC.com
NEW CORPORATIONS These businesses have registered with the N.C. Secretary of State.
Cabarrus County 9/25/17 Focused Development LLC, Arthur G. Poston Jr., 446 Clearwater Dr. NW, Concord 9/25/17 Soulskript LLC, Brian T. Oborne, 1286 Gambel Dr. NW, Concord 9/25/17 YM Ventures LLC, Ramesh Mucharla, 9618 Harvest Pond Dr. NW, Concord 9/25/17 YungTribe LLC, Ryland Beard, 8230 Poplar Tent Rd., Concord 9/26/17 CPR Mechanical Inc., Ryan Jordan, 1915 Songwood Rd., Concord 9/26/17 Eiffel Services LLC, Ana Gonzalez Rodriguez, 2866 Island Point Dr. NW, Concord 9/26/17 Moe Investment LLC, Tun Oo, 9122 Dylan Ridge Ct., Concord
9/27/17 Clear Water Concepts LLC, Michael S. Russell, 4781 Brockton Ct. NW, Concord 9/27/17 Kilbros3 LLC, James H. Killian Sr., 4148 Wrangler Dr. SW, Concord 9/27/17 Manteo Dr. LLC, Brenda M. Cooper, 4525 Flowes Store Rd., Concord
More Cabarrus New Corporations online at www.BusinessTodayNC.com
Mecklenburg County 9/25/17 Bay Area Pharma LLC, Sanjay Patel, 15631 Knox Hill Rd., Huntersville 9/25/17 BridgeBuilder Technologies LLC, Scott Spanbauer, 19109 W. Catawba Ave., Ste. 200, Cornelius 9/25/17 Holland Medical PLLC, Patrick J. Holland, 13316 Old Store Rd., Huntersville 9/25/17 Housing Academia LLC, Craig S. Hevey, 442 S. Main St., Ste. 13, Davidson 9/25/17 Slipcovers by Kathy LLC, Maria Posla, 15725-A Old Statesville Rd., Huntersville 9/25/17 Vested Interests USA LLC, Martin M. Brennan Jr., 13801 Reese Blv.d, W., Ste .110, Huntersville 9/26/17 City View Terraces Condominium Assocation Inc., Superior Association Management LLC, 16501 D Northcross Dr., Huntersville 9/26/17 Katelin E. Taylor PLLC, Heather Haebler, 8106 Evanston Falls Rd., Huntersville 9/26/17 My Celebrity Looks LLC, Terayia Farley, 20311 Chartwell Center Dr., #65, Cornelius
More Mecklenburg New Corporations online at www.BusinessTodayNC.com
Mooresville 8/21/17 Lake Norman Pet Services LLC, Karen R. Bolton, 1336 Charlotte Hwy. 28115 8/21/17 Tate.Hill.Jacobs: Architects Inc., Sherri Boffa, 189 River Birch Cir. 28115 8/22/17 Kubo Ministries, Kera Mondez, 164 Kings Cross Ln. 28117 8/22/17 One United Foundation, Danny Carpinetti, 155 Rolling Hill Rd. 28117 8/22/17 Ramâ€™s Cakery, LLC, Ramya Gummadi, 138 Farmers Folly Dr. 28117 8/22/17 SriSai Group Inc., Aswani Karaturi, 114 Waterlynn Club Dr. 28117 8/23/17 Giving Hart, Shelly Hart, 128 Four Seasons Way 28117 8/24/17 Almadni Services Inc., Syed Muhammad Rizwan, 118 Morrocroft Ln. 28117 8/24/17 Elect 4 Less Inc., Jeramy Parks, 2785 Charlotte Hwy., Ste. 27 28117
More Mooresville New Corporations online at www.BusinessTodayNC.com
18 November 2017
Branding in an Amazon world town into a regional attraction for sports, entertainment and performing arts. But officials were concerned Kannapolis was in danger of not only losing its multi-faceted identity but growing without any strategic vision of economic development, quality of life or cohesive marketing plan. “We wanted to make sure we didn’t become two cities,” said Annette Privette Keller, the city’s director of communications. “And we wanted to create an image and an identity to
from page 1
make citizens proud.” In a move becoming more and more common among cities, towns and counties, city leaders decided to hire a marketing firm to research and develop a place brand for Kannapolis. Today, the “Healthy Living” brand has been implemented across the city’s services and departments, from its new logo and slogan “Discover a Healthy Life,” to promoting 5K races. Brands, once reserved for corporations selling a product, image or lifestyle, increasingly are telling the
stories of towns, communities and counties. Part of a specialized, unified marketing campaign designed to stand out from other locations, municipalities commission brands to attract visitors and improve economic development. Rowan County, a mixture of rural farmland and bustling cityscape, touts its uniqueness with its “Be an Original” brand campaign. And just last month, officials in Cabarrus County unveiled their marketing campaign for “America Thrives Here.” “[A brand ] is not just a logo and a tagline,” said Keller. “It’s something that is very strategic and very purposeful and methodical and a lot of work goes behind it. The stakes are high. A good brand can mean the difference in a major corporation headquartering in town or settling in a city more well-known because of an impressive marketing campaign and brand. “Branding is a kind of way you, literally with Amazon, put it in one box,” said Jim Puckett, Mecklenburg County Board of Commissioners Vice Chairman. Charlotte is competing against 99 other North American cities to convince mega retailer Amazon to build the company’s second headquarters, a $5 billion campus with up to 8 million square feet of office space and 50,000 employees, here. In October, the Charlotte Regional Partnership, a non-profit organization dedicated to economic development, submitted its proposal in a custommade wooden box with the regional economic development brand “Charlotte USA” written across the center. The partnership, and its “Charlotte USA” brand, encompasses not only the city of Charlotte but 12 North Carolina counties, including Mecklenburg and Cabarrus counties, and four South Carolina counties, said Laura Foor, the partnership’s vice president of marketing and research. When competing against cities like Nashville, Tennessee or Austin, Texas, it’s important to have a recognizable brand, Foor said. And there is power in numbers, Foor continued. “We’re just stronger as a region than we are as individual communities,” said Foor. “Our story is greater when
we all collectively come together as one.” But Puckett isn’t so sure that being a part of a regional brand is a good idea. The inclusion of being a part of a brand like “Charlotte USA” can be an easy way for an outsider to find regional partners, but Mecklenburg County faces the “dilemma of not being part of the current brand,” said Puckett. While Puckett said it is city of Charlotte representatives who cut ribbons and take credit for economic development, it’s actually entities like Mecklenburg County that end up paying more in financial concessions as incentives to draw new companies to the area, Puckett said. If a business were to relocate to the area, it would also be places like Mecklenburg County that would need to address infrastructure improvements and new school construction, Puckett said. “The county has a real, hard cost to growth,” Puckett said. Puckett also believes drawing Amazon to the area may not be that beneficial. “Fifty thousand people in New York City isn’t too big,” said Puckett. “Fifty thousand people in Charlotte might be too big.” Puckett also wondered if competing Amazon proposals from Raleigh/ Durham, Hickory and the state’s Triad region of Winston-Salem, Greensboro and High Point, are counterproductive. “I just wonder if our brands don’t get in the way,” Puckett said. Nationally, the state’s brand has been hurt by the controversy over the HB2 “bathroom bill,” both Puckett and Foor agreed. “The fact the state can implode over this doesn’t give me a lot of confidence on the big issues,” said Puckett. While North Carolina is still considered a strong business location, “I do think that legislation has definitely hurt us,” Foor said. “It definitely has.” Keller, who has also worked on brand campaigns for the city of Concord and town of Matthews, said she began to see an uptick in locales branding themselves around the 2007 recession. Simultaneously, Keller saw a decline in traditional media and an increase in municipalities hiring communications Continued on page 19
“Loop the Loop” is a fun way to track biking, walking or running distances in Kannapolis and a part of the “Healthy Living” brand. Continued from page 18
director to, in part, better utilize social media platforms to help control the locale’s image. “There’s been a real understanding you have to be in charge of your story,” said Keller. Place brands are more significant today than ever before, particularly how external audiences, including corporations, go about searching for locations using the Internet, said Mark Vogel, senior partner of St. Louis, Missouribased Avant Marketing Group, the company that developed the “America Thrives Here” brand positioning for Cabarrus County. Branding also defines the purpose and mission for the area’s internal audience made up of county employees, residents and business owners, said Vogel. The Avant Marketing team spent two weeks in Cabarrus County interviewing residents, employees and conducting focus groups and surveys to be able to tell the county’s story, Vogel said. Many times, communities seek a brand because economic development is lackluster, Vogel said. But Cabarrus County, home to the cities of Kannapolis and Concord, had the opposite problem, he continued. People were flocking to the area and Cabarrus County officials wanted to manage it the right way.
From 2010-16, Cabarrus County’s population increased 13.3 percent to 201,590 people, according to U.S. Census data released in 2016. But, the county did have a “fractured identity,” Vogel said, and needed a way to tie together future economic development with its traditional motor sports attractions and gold rush history. Cabarrus County is actively courting Amazon to build its headquarters there and was a part of the bid sent by the Charlotte Regional Partnership, said Cabarrus County Board of Commissioners Chairman Steve Morris. “We have the ability to very quickly react to their needs and produce a very attractive place for them to locate,” said Morris. Recently unveiled in October, Cabarrus County’s “America Thrives Here” branding campaign helps the county compete with other places for quality jobs and businesses and serves as a reminder the county is a place future employees will want to live and thrive, said county manager Mike Downs. After studying focus groups, surveys and interviews about the county’s identity, the brand focuses on four key community values: Faith, family, collaboration and tradition, said Kasia Faryna Thompson, Cabarrus County communications and outreach manager.
“It’s very authentic to who are are,” said Thompson. The total cost to the county was $70,000. James Meacham, CEO of the Rowan County Tourism Development Authority, said the authority spent $500,000 over three years in part working with Nashville, Tennesseebased marketing firm Chandlerthinks to research, develop and roll out the county’s new brand campaign, “Be an Original.” The campaign received a lot of feedback about the community’s strong spirt of individualism where people still connect with each other despite differences, Meacham said. Measuring the success of such a branding campaign is tricky but Meacham said the tourism development authority looks at how successfully the county has adopted the campaign and how word of mouth about the campaign has spread. “That’s a success factor we can’t put a price on,” said Meacham. A better measuring stick is the county’s digital platforms which have seen higher traffic and a longer time spent by users since the new campaign was
introduced last fall, Meacham said. “If you want the best for your community, you have to be willing to invest in your community… Our board felt Rowan County was worth it,” said Meacham. The city of Kannapolis, split between Cabarrus and Rowan counties, spent just under $100,000 on its branding campaign, said Keller. She said she knows the campaign has been successful in part due to word of mouth from visitors, compliments on the city’s new street signage and positive comments on social media, Keller said. Through branding research that began three years ago, city officials learned people felt Kannapolis was a healthy place to live physically, mentally and socially. “People felt there is an emphasis on health,” said Keller, mentioning the North Carolina Research Campus and the Cabarrus Health Alliance. The city’s slogan, “Discover a Healthy Life,” has been implemented on new street signage and a new logo featuring the City Hall cupola is now featured on employee shirts and stationary.
Aquesta reports higher net Aquesta Financial reported a new quarterly record for net income for the third quarter as well as a cash dividend of 11 cents per share to shareholders of record Dec. 8, 2017. For the third quarter ended Sept. 30, Aquesta had unaudited net income of $757,000, or 23 cents per share, compared to third quarter 2016 net of $635,000 or 21 cents a share. The $122,000 increase represents a 25 percent gain. Net income for the third quarter of 2017 increased by $275,000 compared to the second quarter—a 57.0 percent increase. Aquesta has now surpassed prior year earnings without reliance on SBA loan sale gains that year to date in 2016 were about $265,000 on an after tax basis, said Jim Engel, CEO of Aquesta. Total loans grew at an annualized rate of 13.5 percent, or $25.4 million for the first nine months. The bank also expanded into the desirable Greenville, SC market with a loan production office. At Sept. 30, Aquesta’s total assets were $379.8 million compared to
$353.1 million at year end. Total loans were $276.2 million at the end of the third quarter this year, compared to $250.8 million at year-end 2016. Nonperforming assets as of Sept. 30 were at $46,000 compared to $1.7 million as of Dec. 31. Aquesta has only one OREO (Other Real Estate Owned) property which was for sale and subsequently sold for a small gain. Non-interest expense was $9.4 million for the first nine months of this year compared to $9.3 million for the nine months of 2016. Occupancy expense decreased by $49,000 for the nine months of this year due to the consolidation of the Wilmington bank and insurance branch. Aquesta’s fifth consecutive annual cash dividend is payable on Dec 22. Aquesta’s chief subsidiary, Aquesta Bank, has branches in Cornelius, Davidson, Huntersville, Mooresville, Charlotte, and Wilmington as well as a loan production office in Greenville, SC. Aquesta Insurance Services has offices in Cornelius, Mooresville, Hampstead and Wilmington as well as Murrells Inlet, SC
20 November 2017
from page 1
proximity to our urban neighbor.” Charlotte has been a growth magnet for years, and will continue to be for years to come. In 2000 Kannapolis initiated Corridor Overlay Districts running along all major corridors. These districts are designed with the priority of protecting natural resources and developing responsibly. The city is also in the process of completing a new Comprehensive Land Use Plan which will go a step further. Once completed early next year, revisions to the Unified Development Ordinance will follow. “Our goal is to not just be another city with development ruling us. We want trees, water features, bike paths, green spaces, natural areas, parks and sidewalks. We want neighborhoods and businesses connected to nature. We want this as a reality not just a concept,” Hinnant added. Concord faced similar challenges. “Requiring sidewalks within new neighborhoods and retail areas have helped the walkability of these communities to try to match what we already have in our vital downtown. We
are also slowly retrofitting streets in some older neighborhoods built in the era when sidewalks were not popular, particularly to provide connectivity to schools, shopping areas, greenways and other recreation facilities,” said Mayor Scott Padgett. Concord allocates a portion of their Transportation Fund, which equals two cents of the town property tax rate, for this purpose. Padgett said many residents are looking for the benefits found in a walkable downtown, so they plan to undertake a broader connectivity study in 2018 on how the city can better connect neighborhoods, retail areas and activity centers, regardless if it is using trails, sidewalks or greenways. “We also require tree planting and/ or other types of landscaping within all types of development to soften the environment,” he said. One major challenge that has arisen recently are new regulations passed by the General Assembly in Raleigh. “State law now reduces the ability of local governments to impact the look of homes in new residential neighborhoods. However, we still have reason-
HERE’S A GOOD IDEA:
Stop doing it all yourself.
It’s hard to take a step back and see the big picture when you’re wrapped up in every aspect of your business. We'll help you focus on what you do best, while we create momentum toward your marketing goals.
able requirements for the building materials used for non-residential construction. With all the new road construction going on in our area we are also making plans for the gradual beautification of the medians built as part of these new roads,” Padgett said. Cornelius, which has also witnessed rapid growth, has used some of the proceeds from a $5.25 m illion parks bond issue for new trails and greenways. At their Oct.2 meeting the town also accepted two state DOT grants totaling $1.2 million to assist in their construction of greenways throughout the town. Davidson is well-known for its quaint downtown college town look and feel. However, several recent large proposed developments have faced stiff opposition. For example, during the past 18 months, the town was pushing the sale and development of 19 acres of town-owned land on Beaty Street for a project known as Luminous. It would have included commercial, retail, residential and a park. After a profound break with a wide range of concerned residents, the town pulled the plug on the project. “In an effort to do what’s best for the town at this time, we will not proceed with the “Luminous” proposal on the town’s Beaty Street property,” said Mayor John Woods. Luminous opponents were understandably relieved but Woods also noted that while the current board of commissioners will not pursue development of this land, “options could be considered for the property going forward.” Part of the challenge is to frame proposed developments in concert with the needs of the community. Vermillion Village in Huntersville appears to
have a clear path for development, at a time when several other large mixeduse projects, such as the Beaty Project in Davidson, stall. The Vermillion project will cover about 30 acres of vacant land and is designed to establish a town-center theme between North Church Street and Huntersville-Concord Road. Local officials say Vermillion has captured current development concepts that. can make mixed use projects succeed. “The project is being developed by Nate Bowman who introduced his earlier version of Vermillion almost two decades ago” said Lake Norman Chamber President Bill Russell. “That development has been very successful and his new project fits in with the town’s master plan to create a sense of place and a revitalized downtown district.” Communication with residents also plays a major role in the success or failure of developments. In Cornelius, for example, commissioners have recently added a second public hearing to their conditional zoning procedure, at the beginning of the process. The town also has a predevelopment review committee which meets with developers before formal public hearings begin and tells them, face to face, whether their proposal stands a chance of approval. It’s unofficial but developers seem to appreciate the upfront honesty. With vacant land still available and no signs of an economic slowdown ahead, local town and city officials will need to be especially sensitized to the concerns of both residents and developers, as they walk that fine line between economic development and preserving the aesthetic beauty of the region.
Home prices are still on the rise Standard & Poor’s survey of home prices in the nation’s 20 largest markets shows a 5.9 percent yearover-year gain. Seattle, Las Vegas and San Diego reported the highest year-over-year gains, w ith Seattle leading the way with a whopping 13.2 percent yearover-year price increase, fol- 893 Craigmont Lane in Concord sold for $1,050,000 lowed by Las Vegas at 8.6 In Denver percent and San Diego at 7.8 percent. A 7,574 square foot lakefront house Around the Golden Crescent region at 4716 Ashley Lane, off Webbs Chaof North Carolina—the motorsports repel Church, has sold for $1.55 million gion from Kannapolis and Concord to after being listed by Jane Roddy of Mooresville, Davidson, Cornelius and Allen Tate at $1.6 million. The house, Huntersville—one city is a standout. which has four covered outdoor terThe median home value in Kannaporaces, smart home technology, a thelis rose 12.7 percent during the past year. Zillow predicts an increase of 5.3 ater room and an exercise room with percent going into the next year. The a bathroom, was on the market for median list price per square foot in Kan- more than a year. Rose Cramer of napolis is $98, considerably lower than Lake Norman Realty represented the buyers. Tax records put the value at the Charlotte Metro average of $122. In Cornelius where prices are high- $1.415 million. er—the median list price per square foot is $177—home values rose 4.9 percent during the past year, with Zillow forecasting a 3.6 percent increase during the next 12 months. Back in Cabarrus, the median Concord home value rose 10.4 percent over the past year. Zillow forecasts a 4.5 percent increase during the next year. The median list price per square foot in Concord is $113. Davidson values rose 7.3 percent; a 3.5 percent increase is forecast. In Mooresville, where Zillow says the median home value is $245,600, home values have gone up 6.2 percent and are expected to climb 3.4 percent. In Huntersville, where Zillow calculated the median home value at $274,200, values have gone up 5.1 percent. They’ll rise at the rate of 3.7 percent in the coming year. “Home price increases appear to be unstoppable,” says David M. Blitzer, managing director at S&P Dow Jones Indices. “Most prices across the rest of the economy are barely moving compared to housing.” Over the last year the consumer price index rose 2.2 percent, driven largely by energy costs. Aside from oil, the only sector with price increases close to housing was healthcare-related, at 4.6 percent.
A lakefront home at 17504 Sail View Drive in The Peninsula has sold for $990,000 after being listed at $1.05 million by Dixie Dean of Allen Tate. The freshly updated home has views from the kitchen, great room, breakfast area and master bedroom, all on the main floor. The 3,300 square foot house, which was on the market eight months, has a tax value of $874,800. The buyers were represented by Terri Mayhew of Allen Tate.
A nearly 8,000 square-foot home in Kings Crossing has sold for $1.05 million after more than a year on the market. The transaction was the most expensive in Concord in more than a year; the seller was the CEO of S&D Coffee, Ron Hinson. The home features an outdoor living area with a kitchen, pool, waterfall and outdoor fireplace as well as a basketball court and putting green. The luxury property is .8 acres with five beds and five full baths. Diane Honeycutt of Allen Tate had the listing. The buyer’s agent was Aubie Cook, of Southern Homes of the Carolinas.
22 November 2017
In Davidson, vote for Rusty Knox This year marks Davidson’s 180th year of existence, and there has not been a more important election in recent history. There has been an unsurpassed amount of tension between the current administration and residents—who want respect from their elected officials as well as responsible growth. This is an off-year election, but for Davidson, it’s anything but that. The Davidson so many people know and love is under attack, not just from development, but from a cavalier, biggovernment approach to what citizens should know. The Beaty Street project, otherwise known as Luminous, is one example of the breach of the public’s trust. The shockingly low appraisal of the property is another example. The lack of leadership in Town Hall appears profound, with a mayor who traveled to Raleigh to make the case for keeping the Cintra toll lane contract. In Cornelius, the mayor did the same—and the Town Board quickly voted to censure him, sadly, a meaningless act, but he
opted to not seek re-election. The current mayor of Davidson would have been wise to do the same. Rusty Knox represents the spirit, ethics and sense of Davidson. A successful Realtor and businessman, he understands the rights of property owners as well as what is the heart and soul of Davidson. He has his fingers on the pulse of the community and knows what makes sense as the town considers more development. Knox believes Town Hall has created an environment of distrust that began with the purchase of MI-Connection and has continued year after year, in-
cluding the recent dealings with the Save Davidson group. He believes the posture that both the town’s staff and elected officials have taken toward their fellow citizens is unacceptable. If elected, he plans to use the office of Mayor to build relationships with Davidson’s neighbors, along with CMS, Davidson College, and both local and future industry. His message seems to resonate with both neighbors and residents as he has been endorsed by Save Davidson , which, as a 501(c)4, has every right to do so. We hope to see Laurie Venzon, a part-time banking consultant who served as a town board commissioner from 2007-13, run for the board again in the future. She is capable, articulate and transparent. Rusty Knox, a native son steeped in a tradition of service, will bring back the confidence in local government, as well as respect for the critical decisions that are best made openly, with an appreciation for the past, present and future and through consensus.
Book Reviews: Innovation and its Enemies This compelling overview retells the history of innovation and highlights why people resist new technologies. Calestous Juma, founding director of the African Centre for Technology Studies in Nairobi, recounts case studies of opposition to innovation that touch on electricity, margarine, the
introduction of coffee and mechanical refrigeration. Juma writes with great compassion about resistance to innovation as he explains different viewpoints stemming from various aspects of religion, culture and economic self-interest. getAbstract recommends his treatise to anyone interested in history, technology and
Sales & Marketing Director Gail Williams firstname.lastname@example.org Account Executives Rod Beard email@example.com
Rose Schell-Wilson firstname.lastname@example.org Production Director David Beard email@example.com Contributing Writers Erica Batten, Cheryl Kane, Dave Vieser, Cathryn Piccirillo Sherman, Kate Stevens Phone 704-895-1335 The entirety of this newspaper is copyrighted by Business Today, LLC 2017 with all rights reserved. Reproduction or use without permission of any content is prohibited. Business Today is an Equal Opportunity Employer. Business Today P.O. Box 2062 Cornelius, N.C. 28031 BACK ISSUES Payable by VISA & MASTERCARD ONLY. $1.50 (if available); $4 to mail
culture, and to anyone responsible for making policy.
FAXED ARTICLES - $5 per page PHOTOS - $100
Calestous Juma. Innovation and Its Enemies: Why People Resist New Technologies. Oxford University Press (USA), 2016. 432 pages. ISBN-13: 9780190467036.
Earning It Lifelong journalist Joann S. Lublin shares an important trait with the 52 female executives she interviewed: They all pushed through multiple barriers to succeed as women in their respective fields. Their stories provide first-person guidance, especially those from the 65% of interviewees who are past or current public company CEOs. In this well-structured if sometimes repetitive collection, Lublin
Editor Dave Yochum firstname.lastname@example.org
REPRINTS - Reprints on high-quality , framable stock are available, starting at $65. NEWS AND CALENDAR ITEMS Business Today is a local business publication. If you have news items, they may be e-mailed to email@example.com. Business Today is published on the first Friday of every month. SUBSCRIPTIONS May be purchased for $36.
ties the narrative together with relevant statistics and “Leadership Lessons.” getAbstract recommends her compilation to women who are focusing on moving ahead in their careers, and to men seeking to understand the challenges that women face in the workplace. Joann S. Lublin. Earning It: Hard-Won Lessons from Trailblazing Women at the
Top of the Business World. HarperBusiness, 2016. 304 pages. ISBN-13: 9780062407474. getAbstract is the leading provider of business book summaries, with thousands of titles covered. www.getabstract. com
LETTERS TO THE EDITOR Do you have an opinion you’d like to share? We offer a forum for ideas, opinions and dissenting opinions. You can e-mail your thoughts to firstname.lastname@example.org or mail to Business Today at P.O. Box 2062, Cornelius, N.C. 28031. Your letter, or a longer opinion piece, may be edited for brevity and/or clarity. Please include a phone number.
$1,024,900 | The Peninsula | 0.54 acres On Golf Course | 3 Car Garage | Room for a pool
$1,650,000 | Waterfront Lot Huge Views | Located in Cornelius
$2,999,000| Waterfront | The Peninsula | New Construction | Completed March 2018
$995,000 | Waterfront | Cornelius 3 car garage| Patricks Purchase
$3,499,000 | Waterfront | Cornelius Private Dock | 4 Car Garage
$380,000 - $659,000 Waterfront Lots - Call for Details
$1,975,000 | Waterfront | 8000+ sq ft | 4 Car Garage | The Peninsula
$1,299,000 | WATERFRONT| Ranch| Huge Views Private Dock| Pool | Covered Patio | Just Listed
$1,085,000 | The Peninsula | Waterfront | Private Dock | Master on Main
$710,000| The Peninsula | Boat Slip 4 Bedrooms | 3 Â½ Baths
$2,900,000 | 8486 sq ft | Pool & Hot Tub Gated Community | 7 Car Garage
Lance Carlyle 704-252-0237
Marci Carlyle 704-451-8399
Jim Carlyle 704-252-3047
Terry Donahue 321-402-8543
Terry Byars 704-728-9775
Blaire Cohn 678-591-6621
$4,699,000 | Waterfront | Cornelius Private Dock| Elevator| 10,000+ sq ft
Al Strickland 704-201-7244
Tammy Godwin 704-650-0296
Michael Green 704-954-4489
19520 W Catawba Ave Suite 113 | Cornelius, NC 28031 | 704-895-4676 Office | www.CarlyleProperties.com
Published on Nov 27, 2017