Business Review USA & Canada May 2016

Page 26

TOP 10

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UBER

So if you haven’t already heard of Uber, what planet have you been living on? This incredibly successful “technology unicorn” is an unbelievable story of the new economy and how a company can start from scratch in 2009 and estimated by some to now be worth in excess of US$60B today, yes I did say US$60B. So from a business perspective, Uber is a super smart way to get a ride anywhere, from potentially anyone, depending on how much you are prepared to pay. For most business travelers where the service is available, it is by far the easiest way to get “black car 26

May 2016

service,” whether that be a luxury five-door sedan to an even more luxurious seven-seat SUV. Uber is ultra-price competitive, it’s easy to download and use and it’s even easier to set up from a payment perspective – no cash needed. Uber beats most local taxi services hands down. Platforms: Available on iOS and Android CEO: Travis Kalanick WWW.UBER.COM @UBER PLAY VIDEO


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