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stranger to creating cultural paradigm

and the rise of designer vodkas for

shifts on a budget. Philip Morris was

men.” Salzman found the word in use

also interested in the fact that she had

by the New Zealand media. Armed with

“done a lot of things that had gone viral”.

a research piece entitled The Future-

“I wanted to prove that you didn’t need

less Gender, Salzman was featured on

money to make news,” she says. “You

the front page of the UK newspaper

needed conversational currency.”

The Daily Telegraph explaining the

Salzman proved that point in 2003

term. In 2003, the American Dialect

during a campaign for beverage giant

Society named metrosexual its word of

Miller Beer. “I was the person who

the year, “and the rest is sort of buzz

publicised and promoted the word

marketing history”. While her success

metrosexual. It was 2003, and we

as the propagator of metrosexual is an

needed a place for Peroni to live in the

undeniable demonstration of Salzman’s

market in adjacency to Stella Artois

ability to shape the global conversation w w w.busi ne ssc hief. com

Profile for Business Chief USA

Business Chief USA Magazine – April 2019  

Business Chief USA Magazine – April 2019