Page 66


“I have never seen a company that cares more about getting it right on this topic of inclusion and diversity” — Marian Salzman, Senior Vice President of Communications, Philip Morris International 66

kind of background, and there aren’t many people out there who have a combination of global PR and bigger budget experience,” says Salzman. “It’s easy in the PR world to do a lot on a budget, it’s only at the CEO level where you’re going to have enough experience with big budgets – and obviously Philip Morris has the luxury of working with big budgets.” In 2017, the US Federal Trade Commission reported that marketing and promotional spending by the nation’s largest tobacco companies was just shy of US$1mn per hour. From her role as the CEO of global PR firm Havas, Salzman certainly has the necessary experience. On the other hand, Salzman is no

APRIL 2019

Profile for Business Chief USA

Business Chief USA Magazine – April 2019  

Business Chief USA Magazine – April 2019