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arian Salzman, Senior Vice President of Communica-

tions at Philip Morris, the world’s largest tobacco company, doesn’t smoke. As a veteran of three decades at the highest level of PR and marketing, Salzman has shaped the lens through which the world perceives some of its most iconic brands. From

Apple’s ‘Think Different’ campaign to the digitalisation of Rolling Stone Magazine, and from the popularisation 64

of the word ‘metrosexual’, to her latest role in transitioning the world’s largest cigarette manufacturer into a smokefree future, she has always been a bold wielder of conversational currency.

and then Chief Marketing Officer. And then I worked at Havas for almost 15

“I’ve led a marketing communications

years.” Since April 2018, Salzman has

and PR life,” says Salzman. “I’ve had

served as the Senior Vice President of

something like 38 job titles over the

Communications at Philip Morris

years, but very few employers. I had my

International and she can look back on

own company, which sold to Chiat\Day,

a career spent at the highest levels of

which became Omnicom. I worked at

media communications and public

Omnicom twice over the course of

relations, the battle for equal pay and

six or seven years. I worked at WPP,

equal respect, and the future of Philip

I worked at Y&R as their first in-house

Morris as a smoke-free company.

Futurist, and then later on worked at J. Walter Thompson as Chief of Staff APRIL 2019

“I think Philip Morris spent a long time searching for somebody who had my

Profile for Business Chief USA

Business Chief USA Magazine – April 2019  

Business Chief USA Magazine – April 2019