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CLICK TO WATCH : ‘B2B CJM GENERAL’ 57 majority of customer data was gath-

experience is all about journeys; it’s not

ered through surveys, and that, once

just a point-in-time survey or an app

customer data was collected, compa-

store review. A deep understanding of

nies had little guidance to act upon it

customer journeys, understanding

efficiently without engaging expensive

where customers are coming from,

consulting firms. Now, in 2019, Cloud-

where they’ve been and where they’re

Cherry specializes in both the collection

going is at the heart of understanding

and analysis of customer data, turning

customer experiences. So CloudCherry

it into efficient, actionable insights for

offers complete customer journey

the client company. “Our whole quest

understanding for a brand.” Secondly,

is to find the causal relationship

Muthukrishnan stresses the idea that

between factors,” says Muthukrishnan.

the customer’s journey is a subjective

“There are three very simple ideas

experience. “It’s very important that we

upon which CloudCherry is built,”

know what happened on a customer’s

he continues. “One: the customer

journey,” he says, explaining that “if you w w w.busi ne ssc hief. com

Profile for Business Chief USA

Business Chief USA Magazine – April 2019  

Business Chief USA Magazine – April 2019