Page 198


huge from photographic assets to free assets. Now it takes weeks instead of years, so that’s important for us.” With growing demand for increased information to be placed on packaging, SGK is driven equally by creative content and data. Estellon explains that creating a new package requires a significant amount of metadata: from nutrition, ingredients, barcode and QR codes, all the way through to brand and allergy statements, and often in a multi-language environment. “Using technology to recognize, capture and 198

enhance data sets is therefore critical for us and for our clients. As an industry leader we are also working to establish standards in taxonomy and metadata definitions for the verticals we serve.” The way in which consumers interact with brands has clearly led SGK to

APRIL 2019

Profile for Business Chief USA

Business Chief USA Magazine – April 2019  

Business Chief USA Magazine – April 2019